Directed growth and acquisition strategies for ONE’s consumer debit and lending products, including building a performance media engine and establishing B2B2C integration with Walmart. Formulated strategic advertising placement plans for Walmart.com and the Walmart mobile app, maximizing visibility for ONE’s offerings. Spearheaded the product's initial end-to-end lifecycle communications strategy, emphasizing engagement and retention to cultivate enduring customer relationships.

Led digital marketing strategy and expanded business-to-consumer (B2C) and business-to-business (B2B) performance media capabilities through thought leadership in identifying opportunities, evaluating technology solutions, and optimizing media. Directly oversaw the planning, execution and optimization of digital marketing efforts. - Grew B2C Digital Checking Acquisition by 328% - Led the marketing launch of the '1% for the Planet Checking Account' - Achieved “Industry Leader” competitive scorecard ranking with +246% growth in digital contribution to total originations (Novantas, 2019) - Grew B2B Marketing Qualified Leads (MQL) by +550% - Developed the bank’s first ever content advertising program and account-based marketing (ABM) practice

Led the performance marketing strategy, implementation, and optimization for the Wells Fargo brand and its suite of B2C and B2B products and services. Managed internal teams, emphasizing career development through regularly scheduled workshops, trainings, and exposure-based projects, resulting in significant contributions to the success of marketing campaigns. Collaborated with multiple agencies to plan and activate holistic, integrated (cross-channel) media plans, messaging strategies, and measurement frameworks. - Microsoft Bing “Account Team of the Year” Finalist (Sep, 2017) - Grew search and social practice 28% YoY, contributing to 41% YoY agency revenue growth - Led the performance media activation for the Wells Fargo "Propel" credit cardIndustry: Financial ServicesProducts: Enterprise Branding, Consumer Banking, Consumer Lending, Consumer Insurance, Financial Advisory/Wealth Management, Small Business Banking, Small Business Lending

Managed LG Electronics digital marketing strategy and paid search program. Managed digital marketing efforts behind 'Man from the Future' LG Super Bowl ad. Collaborated with cross-functional teams to plan and activate holistic, integrated (cross-channel) media plans.Industry: Consumer ElectronicsProducts: Enterprise Branding, Mobile Devices, Home Electronics, Household Appliances

Managed American Express' digital marketing strategy and paid search program. Provided thought leadership on paid search strategies and program optimization, while building strong relationships and establishing clear lines of communication with clients, partners and internal staff members.Industry: Financial ServicesProducts: Enterprise Branding, Consumer Lending

Designed, developed, implemented and maintained all web design and content-marketing efforts, Google AdWords campaigns, and trade-show event marketing.

Rebranded organization through the development of an optimized web platform, new service offerings, and integrated marketing materials. Designed, developed, implemented and maintained all web-related content-marketing efforts, Google AdWords campaigns and B2B client-acquisition strategy.

Leveraged Wordpress, Drupal, Dreamweaver and Muse alongside SEO best-practices and Google AdWords to design, develop, and market small business websites.