I oversaw the product vision, strategy, and roadmap for the largest online marketplace for buying, selling, and discovering art - leading teams in the EU and US. My mission was to make art accessible and inspiring for everyone, by creating seamless and personalized experiences for our diverse and growing community of artists, collectors, galleries, and partners. I collaborated with cross-functional teams to define and execute on our OKRs, using data and feedback to measure and optimize our product performance and user satisfaction.

Leading Consumer Product Strategy at Farfetch Marketplace, focusing on content curation, personalised curation experiences, brand partnerships, user acquisition. Manage an 8-member Product Manager team, using data-driven insights to achieve post-IPO growth goals across consumer experience and in-house tooling and platform products. Key achievements:- Introduced the ML-based Fashion Knowledge Service, enhancing search and personalization.- Spearheaded the 2020 Sustainability Initiative and 2021 Media Monetisation KSI in Product.- Forged pivotal partner experiences with top brands like Burberry, Gucci, and Maison Margiela.

Leading the in-house UX team and acting as head consultant to clients across various industries. Working to help businesses understand their user’s needs, and develop their strategy and roadmap with those desires front of mind.Clients included The Macallen, Mulberry, Cerruti 1881, Drakes, Kent & Cerwin, Gieves & Hawkes, E.Tauz, Hardy Aimes, and Miller Harris.

Heading up the UX Design team in launching Condé Nast's first venture into e-commerce. Being the voice of the user throughout the business, helping align the team on the Product vision and driving the business towards delivering a blended content & commerce experience rooted in luxury and deep fashion expertise and authority. Highlights:- Launching “The Shopping Layer” on Vogue and GQ globally, allowing users to seamlessly shop Style.com marketplace from the biggest fashion publications in the world. A brand new solution to the market.- Trusted by exec team to join them in travelling to visit potential platform partners and clients to represent the Product vision in our pitching process.