THE WHYWe believe in the need for a more active world. We believe connecting consumers to the right brands can inspire change.THE WHATWe make visual content for fitness & sport brands. THE HOWWe only work within fitness & sport. It’s what we love.We don’t work on projects we don’t believe in.We don’t work on projects you don’t believe in.We help brands communicate purpose, not just products.We create things that stir emotions and inspire. We don’t just make pretty ads. We understand performance too. We never roll out the b team.No fluff. No shortcuts. No Bullshit.

The Football Game. A game that tests the most obscure football knowledge under the tightest of time pressures.The Football Game is a football card game for adults that was successfully launched on Kickstart in March 2023. The game is founded by Jack Levick, Sam Marlow and Jamie Smith. As a Co-Founder and Creative Director of a Football Startup, it was my role to design the cards from scratch as well as the entire brand direction. I have spent over a year and a half designing and perfecting the look and feel of the product as well working with the Co-Founders to beta test and refine the actual product itself. We put together an entire pre launch campaign to gain traction with an audience before the Kickstarter launch, as well as another campaign for the actual Kickstarter project that lasted 30 days. This included working and networking with a number of influencers, prominent journalists, podcasters and content creators. I was also able to use my experience as a professional photographer, producer and director to manage and put together multiple content shoots internally which greatly reduced all production costs as we were able to do all content in house between ther three of us. I was also able to put my design skills to use by building out our website which is now on version 3.0 with a store launching in July/August 2023. Launching and building this product/brand has been one of my proudest achievements so far and it's something I am looking to continue building on.

During a 3 month contract, contributed to Merchoe's emerging startup growth and helped build on the already incredible potential. Helped steer the brand and marketing strategy internally and externally for clients, as well as fostering relationships and networking to curate exceptional activation potential for our impressive lineup of growing athletes.

Red Bull Formula 1 - For the 2022 Formula 1 season and the start of the 2023 season, I was embedded as the Creative Producer for the Red Bull Racing Formula 1 team for all race-based and at-track video content. This included building creative concepts, planning and running all the video shoots as well as managing briefs from the internal race team and making sure all productions were met on time and to brief. Working with a small team, I also liaised and acted as the bridge between the editors and the internal marketing team at Red Bull. Video briefs ranged from high-quality productions to short social content that was aimed to engage the core fanbase of Red Bull and Formula 1, as well as bringing new audience members to the brand. When producing I'd often direct and interview people such as Christian Horner, Adrian Newey, David Coulthard as well as two time world champion Max Verstappen and driver Sergio Perez on a weekly basis. Something I prided myself on was that I'd often be called to problem solve and take on the responsibility to fulfil briefs outside my remit at the time for various departments across the company, as well as a number of named partners for the team. It was in these scenarios I was able to show my ability to walk into a situation and immediately be able to see what is possible to achieve and what is not, in a production shoot. This would allow me to constantly manage realistic expectations in an extremely fast-paced, elite sports environment.

During Covid 19, I decided to leave and swap London for my home county of North Devon and became the in-house photographer and lead content for Saltrock Clothing. The original surf brand in England has so much heritage, it was too good of an opportunity to turn down, especially for a brand that meant so much to me growing up. I was bought in due to my previous experience of elevating content consistently on a global level at STA Travel. Whilst shooting the products for Saltrock, I was also able to bring the brand content in line with a more modern style was able to implement positive changes over shoot direction, locations, models and product styles. I also helped overhaul the entire e-commerce style which was at the time dated and needed a fresh approach. Whilst I ran content at Saltrock, we also had our first ever abroad photoshoot, which again due to my previous experience I was also able to take the lead in organising the entire trip from shoot locations, model fees, freelancer costs and trip logistics. Shortly afterwards I also led and directed a special content campaign based around Saltrock ambassador and renowned big wave surfer Andrew Cotton, where we travelled to Nazare to produce a small film on Cotty. I took the lead on photography and pre-production whilst directing and working with a videographer on the trip.

After my time at university studying Media Production, which instilled an enthusiasm for a wide range of content production in me, I was able to turn my passion into a freelance career while living around the world.- Content and image guidelines for UK fitness start-up ‘MawFit. - Content production for camera brand ‘Moment’ and tour operators ‘Enterprise Rent-A-Car’ and ‘Mountaineers of Iceland’.- A range of assignments and projects for independent brands across the world including UK, New Zealand, Australia, Austria and America.- Content production for luxury travel company ‘Elegant Resorts’ in Thailand.

I began this position as a Creative Assistant and was quickly promoted to Content Executive and Content Producer. I am responsible for leading content production across nine global divisions and managing the in-house video editor for over three years. During my time at STA, I also worked from the New Zealand head office during a year long secondment.- Concepting and managing post-production on STA Travel’s 2020 content brand project based on sustainable travel.- Lead photographer on multiple global campaigns including Peru, Indonesia, South Africa, New Zealand and Thailand.- Content lead for global recruitment project which covered seven global head offices and fifty members of staff.- Photographer and editor for tourist board magazine The English Edition - Created STA Travel’s global content guidelines.- Concepted content production for global tourist boards such as Tourism New Zealand, Destination Goldcoast and Amazing Thailand.

After completing my degree, I was elected Deputy President, which then leadto a full time job running the Student Union. My duties included: - Rebranded the Student Union. - Delivered lectures and presentations to students and academic staff.- Co-chair of the Student Experience Council.

I managed of a team of 16 volunteers that were responsible for engaging with students on a social level and the promotion of all types of events across campus for the academic year. This meant I had to actively lead them all year round whilst regularly planning events for the student body. -Planning a range of events that would entice the student body to support their student union consistently throughout the year whilst making sure I catered to all types of students. -My ability to be committed to this role whilst studying for my degree was very important to me because of my passion and enthusiasm for contributing to the student union.