Jack Lipton

Jack Lipton Email and Phone Number

Financial Literacy Coach Volunteer / Top 10 Most LinkedIn Engaged Executive (Agencies) @ Community Service Society of New York
Jack Lipton's Location
New York, New York, United States, United States
Jack Lipton's Contact Details
About Jack Lipton

Data Driven, Marketing Technology Solutions Enabler--- Jack Lipton is guided most by counsel he received from an agency CEO: “Follow the data, and it will lead you to success.” He brings that data sensibility to his role as VP, Marketing Technology Solutions at Epsilon--- a leading diversified marketing company known best for leveraging data and integrating it into campaign management for many leading brands.While Jack has an extensive healthcare marketing background, he is currently leveraging additional experience in marketing services, in-store and online selling, DIY home products and others with B2C & B2B accounts. His career journey has spanned a range of agency types--- traditional, direct, digital and digital media--- culminating at Epsilon which combines them all.Jack's specialties include: Database acquisition & retention; Digital and Multi-Channel marketing along with CRM in multiple industry categories.

Jack Lipton's Current Company Details
Community Service Society of New York

Community Service Society Of New York

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Financial Literacy Coach Volunteer / Top 10 Most LinkedIn Engaged Executive (Agencies)
Jack Lipton Work Experience Details
  • Community Service Society Of New York
    Financial Literacy Coach
    Community Service Society Of New York Jun 2023 - Present
    New York, New York, Us
    Retired from full-time work and now volunteering as a Financial Literacy Coach for the Community Service Society's Financial Coaching Corps. The organization is funded in part by AmeriCorps. In this role, I help clients to learn more about budgeting, banking, credit and debt management. Clients find me through the NY Public Business Library website portal.
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  • Epsilon
    Vp, Marketing Technology Solutions
    Epsilon Jan 2017 - Oct 2022
    Irving, Texas, Us
    The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. Epsilon's services empower marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is positioned at the core of Publicis Groupe’s operations around the world.In this role, Jack worked with Epsilon industry specialists particularly in tech, electronics and healthcare to bring marketing technology solutions and services to a range of Global 500 companies. In this capacity, Jack was named one of the top ten most engaged agency executives on LinkedIn.
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  • Sentient Interactive
    Vp, Business Development
    Sentient Interactive Aug 2016 - 2016
    Sentient is a digital marketing agency that is driven by results. The agency specializes in strategy, creativity, and the digital execution of marketing programs/initiatives to maximize ROI for healthcare and wellness clients. Sentient offers clients an end-to-end solution: digital strategy, creative, media planning and buying along with ongoing campaign optimization and robust data analytics.
  • Sentient Interactive
    Vp, Account Group Supervisor
    Sentient Interactive Nov 2015 - 2016
    Accounts: Shionogi Inc.; Boehringer-Ingelheim Pharmaceuticals
  • Pagescience
    Healthcare Marketing Consultant
    Pagescience Jun 2015 - Nov 2015
    Business development for DTC and HCP products and services to healthcare companies, advertising and media agenciesPageScience is the company that cracked the code for online page level ad targeting and optimization, without cookies. With sophisticated programmatic technology, PageScience scores and targets just the high performing, most relevant pages with the highest visibility for ad campaigns. This means more precise targeting, less waste for better measures across the board: higher ROI, lower CPMs and more.
  • Jbl Consulting
    Principal
    Jbl Consulting Jan 2014 - Oct 2015
    Specialized in healthcare marketing communications for agencies, pharmaceutical, medical device and retail clients.Short and long term engagement services included:• Marketing plan strategic and tactical development• Channel counsel both online and offline• CRM and eCRM programs• New business strategy and sourcing• Agency revenue enhancement workshops
  • Intouch Solutions
    Senior Vice President
    Intouch Solutions Sep 2011 - 2013
    Overland Park, Ks, Us
    • Opened and led new NY satellite office• Pitched and won six new accounts with over $3MM in revenue• Led development of agency signature creative for PillCam SB – winner of 9 industry awards • Originated agency use of online video chat research with 75% savings vs. on-site focus groups• Oversaw launch of online campaigns for brands pre and post FDA approval, including branded and unbranded destinationsAccounts: Alexion Pharmaceuticals (Domestic & International Websites); Bayer Healthcare (Kogenate FS); Given Imaging (PillCam SB); Incyte (Jakafi); NPS Pharmaceuticals (Gattex); Crohn's and Colitis Foundation of America
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  • G2 Usa
    Svp, Group Director / Vp, Account Director
    G2 Usa Jan 2005 - Aug 2011
    • Built business by over 400% from one account to five• Led $9MM portfolio; agency’s largest healthcare business; #3 overall in NY and #5 worldwide• Awarded additional brand without a pitch, breaking client worldwide procurement policy• Pioneered client use of Rx database matching to measure true levels of RM program success• RM successes included one with 225% conversion above goal and 250% adherence above goal • Effectively cross pollinated DTC/DTP work with HCP initiatives • Spearheaded the development of over 10 websites supporting patient, HCP and public relations initiatives. Accounts: Boehringer Ingelheim Pharmaceuticals-- Flomax, Micardis, Aggrenox, Zantac and Pradaxa
  • Mrm Worldwide
    Vp, Account Director
    Mrm Worldwide Jul 1999 - Dec 2004
    New York, Ny, Us
    • Pitched and won total business of over $5MM in revenue • Increased J&J business by over 350% by successfully moving from small to large J&J companies• Led branded and unbranded RM acquisition initiatives including DRTV and retention programs• Coordinated award winning DTC advertising, direct and HCP campaign—a first for Amgen Accounts: Johnson & Johnson: Ortho-McNeil Pharmaceutical (Topamax); Independence Technology (iGLIDE Manual Assist Wheelchair and iBOT Mobility System); Amgen (Neupogen); Sunovion (Soltara); Allergan (LAP-BAND)Non-Healthcare Direct Marketing Accounts: Black& Decker/ Home Depot Co-op; Nespresso; New Power (Southwest Electric Utility Co)
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  • Mrm Partners/Mccann Erickson
    Vp, Account Director
    Mrm Partners/Mccann Erickson 1999 - 2001
    • Led multi agency initiative to support Amgen’s first consumer marketing for Neupogen including DTC/DTP RM and online (dual hire of MRM and McCann )• Achieved 85% adherence to ongoing therapy and 3.6 to 1 ROI which were far beyond program goals• Won Direct Marketing Association GOLD Echo for best pharmaceutical marketing program; DRTV was separately awarded BRONZE Echo
  • Nelson Communications
    Vp, Management Supervisor
    Nelson Communications Oct 1996 - Jun 1999
    Us
    • Co-managed conversion and compliance program for Propulsid (Gasto/Motility Rx). • Oversaw medical education programs including print, in-store and collateral for the entire TYLENOL product line • Led multi agency launch team for The PREVEN Emergency Contraceptive kit, the first FDA approved after sex contraceptive Rx
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  • Slater Hanft Martin
    Vp, Management Supervisor
    Slater Hanft Martin Jul 1992 - Sep 1996
    • Directed agency’s largest business: the category leading Thompson’s Water Seal featuring TV across an expanding product portfolio• Guided development of wellness direct marketing program for Mount Sinai Medical Center• Led advertising and direct mail campaigns for Formby's Wood Care products• Supervised advertising introductions and restages for Exact Acne Medicine for APS/Premier
  • Young & Rubicam
    Account Supervisor/Account Executive
    Young & Rubicam Jul 1984 - Aug 1992
    New York, Ny, Us
    • Strong packaged goods experience including strategic positioning and new product development for several Colgate-Palmolive brands• Took RJ Reynolds client focus on promotion to the limit by inventing patented point-of-sale device (Agency received a major fee bonus based on this work)• Selected by Y&R CEO to lead multi agency effort (Advertising, POS, PR and Branding) for DuPont co-promote to market state-of-the art vegetables
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Jack Lipton Skills

Integrated Marketing Relationship Marketing Digital Strategy Advertising Direct Marketing Digital Marketing Strategy Interactive Marketing Creative Strategy Marketing Strategy Crm Online Marketing Marketing Account Management Interactive Advertising Brand Development Multi Channel Marketing Mobile Marketing Digital Media Creative Direction Direct Mail Email Marketing Leadership Online Advertising Media Planning Team Leadership Management Web Analytics Mobile Devices Customer Insight Marketing Communications Social Media Marketing Market Research Social Media Strategic Planning Business Development Sem

Jack Lipton Education Details

  • Washington University In St. Louis
    Washington University In St. Louis
    Political Science And Government

Frequently Asked Questions about Jack Lipton

What company does Jack Lipton work for?

Jack Lipton works for Community Service Society Of New York

What is Jack Lipton's role at the current company?

Jack Lipton's current role is Financial Literacy Coach Volunteer / Top 10 Most LinkedIn Engaged Executive (Agencies).

What is Jack Lipton's email address?

Jack Lipton's email address is jl****@****lon.com

What is Jack Lipton's direct phone number?

Jack Lipton's direct phone number is +164624*****

What schools did Jack Lipton attend?

Jack Lipton attended Washington University In St. Louis.

What are some of Jack Lipton's interests?

Jack Lipton has interest in Political History, Skiing, Fan, Reading, Sports, Swimming And Archery, Pharma And Ad Trade Publications Et Al, Campaigns, Ny Giants And Ny Mets.

What skills is Jack Lipton known for?

Jack Lipton has skills like Integrated Marketing, Relationship Marketing, Digital Strategy, Advertising, Direct Marketing, Digital Marketing, Strategy, Interactive Marketing, Creative Strategy, Marketing Strategy, Crm, Online Marketing.

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