Jack Lipton Email & Phone Number

New York, New York, US

Retired from full-time work and now volunteering as a Financial Literacy Coach for the Community Service Society's Financial Coaching Corps. The organization is funded in part by AmeriCorps. In this role, I help clients to learn more about budgeting, banking, credit and debt management. Clients find me through the NY Public Business Library website portal.

Irving, Texas, US

The leader in outcome-based marketing, Epsilon has more than 50 years of experience providing the world’s top brands, agencies and publishers with award-winning data and technology. Epsilon's services empower marketing that’s built on proof, not promises™, across a suite of modular products spanning CRM, digital media, loyalty and email. Epsilon is.

Sentient is a digital marketing agency that is driven by results. The agency specializes in strategy, creativity, and the digital execution of marketing programs/initiatives to maximize ROI for healthcare and wellness clients. Sentient offers clients an end-to-end solution: digital strategy, creative, media planning and buying along with ongoing campaign.

Accounts: Shionogi Inc.; Boehringer-Ingelheim Pharmaceuticals

Business development for DTC and HCP products and services to healthcare companies, advertising and media agenciesPageScience is the company that cracked the code for online page level ad targeting and optimization, without cookies. With sophisticated programmatic technology, PageScience scores and targets just the high performing, most relevant pages with.

• Specialized in healthcare marketing communications for agencies, pharmaceutical, medical device and retail clients.Short and long term engagement services included:
• Marketing plan strategic and tactical development
• Channel counsel both online and offline
• CRM and eCRM programs
• New business strategy and sourcing
• Agency revenue enhancement workshops

Overland Park, KS, US

• Opened and led new NY satellite office
• Pitched and won six new accounts with over $3MM in revenue
• Led development of agency signature creative for PillCam SB – winner of 9 industry awards
• Originated agency use of online video chat research with 75% savings vs. on-site focus groups
• Oversaw launch of online campaigns for brands pre and post FDA approval, including branded and unbranded destinationsAccounts: Alexion Pharmaceuticals (Domestic & International Websites); Bayer Healthcare (Kogenate.

• Built business by over 400% from one account to five
• Led $9MM portfolio; agency’s largest healthcare business; #3 overall in NY and #5 worldwide
• Awarded additional brand without a pitch, breaking client worldwide procurement policy
• Pioneered client use of Rx database matching to measure true levels of RM program success
• RM successes included one with 225% conversion above goal and 250% adherence above goal
• Effectively cross pollinated DTC/DTP work with HCP initiatives

New York, NY, US

• Pitched and won total business of over $5MM in revenue
• Increased J&J business by over 350% by successfully moving from small to large J&J companies
• Led branded and unbranded RM acquisition initiatives including DRTV and retention programs
• Coordinated award winning DTC advertising, direct and HCP campaign—a first for Amgen Accounts: Johnson & Johnson: Ortho-McNeil Pharmaceutical (Topamax); Independence Technology (iGLIDE Manual Assist Wheelchair and iBOT.

• Led multi agency initiative to support Amgen’s first consumer marketing for Neupogen including DTC/DTP RM and online (dual hire of MRM and McCann )
• Achieved 85% adherence to ongoing therapy and 3.6 to 1 ROI which were far beyond program goals
• Won Direct Marketing Association GOLD Echo for best pharmaceutical marketing program; DRTV was separately awarded BRONZE Echo

US

• Co-managed conversion and compliance program for Propulsid (Gasto/Motility Rx).
• Oversaw medical education programs including print, in-store and collateral for the entire TYLENOL product line
• Led multi agency launch team for The PREVEN Emergency Contraceptive kit, the first FDA approved after sex contraceptive Rx

• Directed agency’s largest business: the category leading Thompson’s Water Seal featuring TV across an expanding product portfolio
• Guided development of wellness direct marketing program for Mount Sinai Medical Center
• Led advertising and direct mail campaigns for Formby's Wood Care products
• Supervised advertising introductions and restages for Exact Acne Medicine for APS/Premier

New York, NY, US

• Strong packaged goods experience including strategic positioning and new product development for several Colgate-Palmolive brands
• Took RJ Reynolds client focus on promotion to the limit by inventing patented point-of-sale device (Agency received a major fee bonus based on this work)
• Selected by Y&R CEO to lead multi agency effort (Advertising, POS, PR and Branding) for DuPont co-promote to market state-of-the art vegetables