Jacklyn Barber Email and Phone Number

Develop and implement brand strategies, marketing initiatives, advertising campaigns, pricing, and incentives for diverse portfolio, leading efforts in the face of generic competition. Manage and allocate marketing budget for portfolio.

Created and executed marketing initiatives, branding strategies, advertising campaigns, pricing, and customer incentives for vaccine portfolio. Developed marketing materials for technical and non-technical audiences while adhering to federal regulations and internal brand standards.

Built relationships with key stakeholders, including members, food companies, regulatory agencies, and partner organizations. Managed industry-related social media, website, and print communications. Supervised video and visual projects. Maintained blog/website and assisted with website redesign. Presented at ~30 farmer meetings annually.

Functioned as principle point of contact for members and industry stakeholders. Created print and digital communication pieces for industry audiences. Served on crisis and social media teams, attending industrywide crisis training events each year to roleplay critical scenarios and responses to stakeholders across government, agriculture, and law enforcement.