Jacklyn N. Email and Phone Number
Jacklyn N. work email
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Jacklyn N. personal email
Hi, my name is Jackie, and I help businesses grow. 😄I have always been deeply curious about what motivates people in their decision making process. This curiosity led me down a path where I dove deep into the science of consumer behaviour and how businesses can leverage that knowledge to create value for their customers. Through my professional endeavours and personal passion, keeping up on the latest research has been a regular part of my routine for over a decade. I’ve spent my career learning how to apply this knowledge to help businesses craft successful go-to-market strategies, and I’d love to speak with you about how I can help you, too!Key industries in my marketing portfolio:- Construction Equipment Manufacturing- Luxury Appliances- Quick-Serve Restaurants- Sports & RecreationNotable brands I've worked with:- ProAll - A Terex Brand - Subway- Subzero, Wolf and CoveWhile managing the marketing for Subway in Alberta, I developed strategic partnerships with these recognizable brands:- Calgary Flames- Vancouver Canucks- WHLTop Events I've Managed Exhibits At:- CONEXPO- World of Concrete- The ARA ShowIf you have any questions, feel free to connect!
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Director Of MarketingStride Management Corp Nov 2024 - PresentCalgary, Ab, Ca
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Marketing ManagerAxiom Equipment Group Mar 2023 - May 2024Oxbow, Saskatchewan, CaPerformance Highlight: Developing and executing an annual marketing strategy that exceeded deal value targets by 183% equating to an additional $15M over target.I advised on the strategic direction for the business and managed the brand and marketing strategy for multiple lines of construction equipment in Canada and the United States. I oversaw a team of remote marketing specialists with a proven track record of exceeding targets.Responsibilities included:• Creating integrated systems and strategies that leverage marketing technology to achieve business goals, including automations • Training and mentoring marketing and sales team members to create synergy between departments • Market research and strategy development • Overseeing website strategy • Managing creative campaigns • Managing PPC/Google Ads campaigns • Presenting to stakeholders and investors • Expanding and enhancing SEO internationally • Advising on product development and portfolio strategy • Trade show and event management • Social Media Management • Budgeting and inventory management • Developing and launching sales promotions -
Marketing And International Business Development ManagerProall - A Terex Brand Dec 2022 - Mar 2023Olds, Ab, CaPerformance highlight: Successfully identifying and onboarding 2 new international distributors and opening negotiations with 5 others. I was promoted to oversee all international sales outside of Canada, the US, and the UK. In addition to the responsibilities listed under Marketing Manager, my role included:• Identifying, developing, and onboarding new international dealer and distributor partners • Developing and supporting dealer and distributor marketing activities • Developing dealer and distributor training tools • Preparing quotes and negotiating sales and contract terms• Managing and coordinating the brand shift from ProAll International Mfg. to ProAll - A Terex Brand -
Marketing ManagerProall - A Terex Brand Aug 2020 - Jan 2023Olds, Ab, CaPerformance Highlight: Developing and executing an international marketing strategy which contributed to 300% growth over two years and ultimately the sale of the privately held company to Terex Corporation.I spearheaded a range of creative campaigns across various digital channels to build brand awareness and introduce innovative technology into the concrete industry. I lead the marketing department to successfully develop profitable revenue streams in historically low-performing markets and developed educational tools that created significant value for customers. I also lead a team of hybrid marketing specialists and was the internal project manager for several outsourced projects.My role included:• Brand development and management• Overseeing website development• Market research and strategy development • Managing creative campaigns • Developing customer education tools • Managing PPC/Google Ads campaigns • Hiring and managing marketing team members • Expanding and enhancing SEO • Trade show and event management • Presenting to stakeholders • Product development
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Marketing Manager - Western Canada & Pacific NorthwestBradlee Distributors - Sub-Zero, Wolf And Cove May 2019 - Aug 2020Calgary, Alberta, CaPerformance Highlight: Developing and executing several successful sales promotions that contributed to significant growth in sales in target demographics including home designers, developers, architects, and builders.I was responsible for all regional marketing activities for the Western Canadian and Pacific Northwest USA distributorship of Sub-Zero, Wolf and Cove. My role included:• Regional brand management• Designing temporary and permanent dealership displays • Marketing strategy development • Collaborating with the central marketing team • Presenting stakeholders • Managing creative campaigns • Managing PPC/Google Ads campaigns • Expanding and enhancing SEO • Event management • Developing sales and marketing materials -
Regional MarketingI2I Advertising 2019 - 2019Vancouver, Bc, CaCoordination of sponsorship agreements between Subway and the Calgary Flames, ASAA, Hockey Calgary and multiple other high-profile organizations.I was responsible for all regional marketing activities for Subway and over 400 franchisees.My role included:• Regional brand management• Social media management• Marketing strategy execution• Collaborating with the central agency team• Presenting to stakeholders • Managing franchisee communication• Supporting marketing initiatives for 400+ franchisees across Alberta• Event management • Developing sales and marketing materials for events and retail displays -
Marketing ManagerPedalheads Bike Camps Inc. 2017 - 2019Vancouver, Bc, CaIn this position, I oversaw the marketing strategy for Alberta, focused on selling registrations for multiple regional biking camps for children. I also managed a team of over 60 promotional staff members.Responsibilities included:• Event registration sales• Leading promotional teams in multiple cities with up to 60 direct reports• Analyze past events to develop strategies for future growth and success• Complete financial reviews for each event to accurately summarize the level of success• Manage registration for local and out-of-town events• Plan all aspects of each event from start to finish• Handle vendor booking and management• Recruit, hire, train and manage event staff• Management paid media campaigns including radio and digital -
Events & MarketingCalgary Sport & Social Club Mar 2013 - Oct 2016Calgary, Alberta, CaMy position focused on the planning and execution of large scale adult social events in the sports industry. I also handled various marketing and public relations tasks. Responsibilities included: • Event registration sales• Analyze past events to develop strategies for future growth and success• Complete financial reviews for each event to accurately summarize the level of success• Manage registration for local and out-of-town events and all customer service tasks related to this sector• Plan all aspects of each event from start to finish• Handle vendor booking and management• Recruit, hire, train and manage staff to assist at events • Management of over 30 events per year• Management of the Promo Team at large-scale tradeshows• Managing social media updates at events• Relief in marketing, league management and public relations tasks
Jacklyn N. Skills
Jacklyn N. Education Details
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Edinburgh Business School, Heriot-Watt UniversityMaster Of Business Administration - Mba -
Athabasca UniversityGeneral Studies - Arts & Sciences
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University Of CalgaryGraphic Design
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University Of CalgaryPsychology & Sociology
Frequently Asked Questions about Jacklyn N.
What company does Jacklyn N. work for?
Jacklyn N. works for Stride Management Corp
What is Jacklyn N.'s role at the current company?
Jacklyn N.'s current role is Director of Marketing | STRIDE Management Corporation.
What is Jacklyn N.'s email address?
Jacklyn N.'s email address is jn****@****inc.com
What schools did Jacklyn N. attend?
Jacklyn N. attended Edinburgh Business School, Heriot-Watt University, Athabasca University, University Of Calgary, University Of Calgary.
What skills is Jacklyn N. known for?
Jacklyn N. has skills like Event Planning, Customer Service, Social Media, Microsoft Office, Leadership, Marketing, Teamwork, Social Media Marketing, Event Management, Employee Management, Events Coordination, Time Management.
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