Manager, Ux Content Design
CurrentLeading a team of Content Designers in Ads Monetization, overseeing the entire product development process from strategy and launch to the adoption of ads automation and Generative AI creative solutions.- Driving Meta’s key initiatives in data privacy (signal growth), Reels monetization strategies, and Generative AI creative features for advertisers.- Leading a design team to develop user-centric in-product content, including product flows, interface taxonomy, content standards, educational materials, navigational nomenclature, and product naming, while ensuring alignment with go-to-market strategies.- Collaborating with cross-functional teams and leadership in product management, marketing, sales, and user experience research to create integrated solutions that consider the entire advertiser journey.