Jacklynne Horne Email & Phone Number

Austin, Texas Metropolitan Area

Focus on business development by identifying appropriate networking channels to target key referral sources. Plan at least 3 company events a quarter from conception to promotion to execution, including industry networking events and large scale hybrid continuing education events. Manage CRM lists of over 1000 contacts and create email marketing campaigns. Partner with graphics and videographer team to prepare, design, implement and measure success of campaigns. Monitor trends in social media, industry and competitive landscape to create new material.

Managed content calendar and created all story-telling content for company's blog and social media platforms, including: TikTok, Instagram, and Facebook. Worked with other industry professionals to cross promote blog copy and social media content in order to increase online visibility.

San Marcos, Texas, United States

Lesson plan and present first year writing lectures twice weekly. Mentor over 60 undergraduate students to establish written communication competency and increase critical thinking skills. Assign and grade 6 major essays every semester while enforcing strict deadlines with additional benchmark assignments.

Worked as liaison between University Writing Center and Graduate College. Managed writing center team of nearly 20 consultants. Tutored graduate and undergraduate students to develop strong written communication skills. Planned and executed major writing workshops during the school year.

Austin, Texas

- Build and maintain relationships in Austin Texas Top 40 millennial On Premise accounts- Establish brand presence at social occasions and host sponsored events- Provide buyers, staff members and consumers with a wide array of product knowledge - Work with accounts to increase Diageo menu share- Represent Diageo brands and events on Facebook, Instagram and Twitter, and work with key accounts to post about Diageo brands as well to drive awareness and brand conversation

Austin, Texas Area

- Ran social media for label and artists label worked with- Pitched new releases to music journalists, and bloggers- Wrote press releases and internal blogs - Attended events and represented Gravitas

Austin, Texas Area

- Executed promotional events for Diageo spirits and beers at both on and off premise accounts- Educated consumers on a wide array of product knowledge to increase sales and company revenue- Met deadlines by completing Event Report Forms after every promotion- Organized team of promotional models prior to each scheduled event

- Social Media Management- Press Relations- Writing Content- Festival and Live Music Event Coverage- Interviewed artists

Austin

Festival Marketing- Invited members of the press to come to festival and write articles on festival to raise awareness and drive ticket sales- In charge of social media contests to build awareness and drive ticket sales- Responsible for day-to-day Social Media Management

Austin, Texas Area

San Marcos

ResearchWritingConducting Interviews

Customer Service

Texas State University

Event PlanningVendor RelationsConducted member meetingsOrganized website

ResearchInterviewingWriting

Austin, Tx

Handled social mediaWrote monthly newsletterResearched Austin eventsHandled email inquires and consumer email list.

Master'S Degree, Rhetoric And Composition, 4.0

Bachelor, Public Relations, Honors Studies, 3.6

Activities and Societies: Alpha Chi Honors Society, Student Event Planners Association - Opportunities Chair, University Star Reporter.