Jack Mackey Jr.

Jack Mackey Jr. Email and Phone Number

Wine Educator @ Troon Vineyard
Portland, OR, US
Jack Mackey Jr.'s Location
McMinnville, Oregon, United States, United States
Jack Mackey Jr.'s Contact Details

Jack Mackey Jr. personal email

n/a
About Jack Mackey Jr.

Entrepreneurial, collaborative, and data-driven Marketing Leader with an MBA and a strong record of success at Fortune 500 Companies such as The Walt Disney Company, Lionsgate Entertainment, and AC Nielsen. Strategic consultant to product startup. Worked directly with Founders on product development, go-to-market launch strategy, and integrated planning.Previously Brand and Product Marketing Lead for a $30M luxury wine and spirits retailer in Napa. Led team of seven people on key strategic initiatives including eCommerce and Direct-to-Consumer (DTC). Extensive experience overseeing brand marketing and sales strategy for major brands including Marvel, Star Wars, Pixar, and Disney, and significant retail expertise building profitable promotional campaigns for Amazon, Apple, Target, Walmart, and DTC channels.Proven ability to effectively lead cross-functional teams and external partners on new digital initiatives in a dynamic, fast-paced, and complex environment. Naturally curious, passionate about brand building, storytelling, and community, and forward-thinking with fluent Japanese skills and a results-oriented attitude.CORE SKILLS: Marketing Strategy, Brand Management, Digital Marketing, eCommerce, Direct to Consumer (DTC) | Project Management, Product Development | Analytical Skills, Budgeting, P&L Management, Financial Analysis, Forecasting, Sales Planning, Retail Management | Cross-functional Team Leadership, Partnership Management, Event Management | Market Research, Consumer Insights, Competitive Intelligence | Email, Social Media Marketing, PR | Creative Strategy, Packaging Design, Collateral | Training, Mentoring | Presentation Skills, Communication SkillsADDITIONAL SKILLS AND EXPERIENCE:Languages: Japanese Language (Fluent), Spanish Language (Conversant)Computer Skills: Microsoft (MS) Office / Advanced MS Excel, Google Analytics, Syndicated Data (Nielsen, NPD Decision Key), Asana, Slack, Box, Jira; exploring use cases for Generative AI (text and image)Global Experience: Lived and worked in Tokyo, Japan, and Mexico City, Mexico. Graduate Studies in Archamp, France.CERTIFICATIONS • Professional Certification in Digital Marketing (CDMP) - Digital Marketing Institute• Professional Certified Marketer (PCM) - American Marketing Association• Certificate in Japanese Studies, Keio University, Tokyo, Japan• Wine & Spirit Educational Trust (WSET) - Level 4 Diploma Candidate, WSET Advanced (with Merit) • University of California (UC) Davis - OIV Wine Marketing Program• Court of Master Sommeliers - Introductory Sommelier

Jack Mackey Jr.'s Current Company Details
Troon Vineyard

Troon Vineyard

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Wine Educator
Portland, OR, US
Website:
jacksonfamilywines.com
Jack Mackey Jr. Work Experience Details
  • Troon Vineyard
    Wine Educator
    Troon Vineyard
    Portland, Or, Us
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  • Jackson Family Wines
    Brand Marketing Manager, Oregon Portfolio
    Jackson Family Wines Jun 2024 - Present
    Santa Rosa, California, Us
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  • Beverage Product Startup
    Marketing Consultant
    Beverage Product Startup Dec 2022 - May 2024
    Worked directly with startup founders to develop and build a comprehensive go-to-market launch strategy and integrated marketing plan for a new beverage brand. • Drove the strategic and tactical execution of brand and product marketing activities (goals, positioning, content, etc.)• Created initial revenue estimates, pricing scenarios, and merchandising plans based on retail distribution • Conducted market research, solicit initial product feedback, and optimize for product-market fit to scale quickly
  • Bounty Hunter
    Director Of Marketing
    Bounty Hunter Jan 2022 - Dec 2022
    Napa, Ca, Us
    Led all marketing activities for premium Napa wine and spirits retailer. Oversaw eCommerce strategy including DTC marketing (email, SEM, content, mobile / SMS, social) as well as web design and promotional sales efforts for two restaurants and multiple subscription clubs.• Supervised overhaul of key email program leading to increases in list size, open rates, clicks, conversions, and revenue• Built KPI dashboards to track campaign engagement, sales trends, and identify strategic gaps and areas of opportunity• Oversaw rollout of new seasonal digital catalog including buildout of website infinite scroll and custom landing pages• Optimized efficacy of SEM (PPC) leading to increases in overall sales, AOV, and ROI• Planned and executed photoshoots designed to feed content pipeline (email, web, social, catalog)
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  • Mackey Vineyards
    Brand And Product Marketing Consultant
    Mackey Vineyards Aug 2008 - Dec 2021
    Advised on key financial and marketing strategies to drive product distribution and grow customer demand.• 10+ years of alcoholic beverage industry experience working on family's fine wine business • Extensive knowledge of wine, winemaking and wine industry structure (WSET Level 4 Diploma Candidate)• Provided guidance on branding, acquisition, copy, packaging design, public relations (PR), and social outreach• Guided retail strategy on pricing, inventory, production, channel distribution, and direct-to-consumer (DTC)
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  • Lionsgate
    Director, Integrated Marketing
    Lionsgate Jan 2018 - Nov 2020
    Santa Monica, Ca, Us
    Led team that drove brand strategy, product development, and lifecycle management across Lionsgate’s 18K+ product portfolio. Created the Annual Business Plan and built a $3M Marketing Budget to support product and promotional activities across multiple brands and franchises. • Developed and implemented impactful marketing plans and positioning strategies for home entertainment product releases (packaged media, TV and digital) that increased brand awareness and maximized point of sale (POS) • Led integration of cross-functional partners including sales, marketing, legal, creative and operations ensuring the proper execution on Theatrical and Catalog product releases. Oversaw key business partnerships in the US, Europe and Asia• Directed the execution of PR tactics, media buys, creative briefs and social media campaigns• Created financial budgets and P&Ls for all new product launches and marketing activations • Conceived and implemented premium new release strategy designed to promote prestige films and build strong working relationships with A-List filmmakers: Apocalypse Now 40th, The Limey 20th, Requiem For A Dream 20th• Trained, coached, mentored direct report(s) to manage internal cross-departmental efforts and 3rd party partnerships
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  • The Walt Disney Studios
    Manager, Brand Marketing And Product Management
    The Walt Disney Studios Jan 2016 - Jan 2018
    Burbank, Ca, Us
    Supervised brand strategy, product marketing and lifecycle planning across Disney's film and TV library portfolio. • Planned and managed the release of all product refreshes and retailer specific SKUs• Oversaw promotional marketing campaigns across key brands including Marvel, Lucas, Pixar, Princess and ABC• Created and executed national sales programs for major retailers such as Walmart, Target, Amazon, Costco and Apple• Collaborated with commercial sales teams to identify key market trends and exploit immediate and future opportunities • Forecast demand, revenue, trade spend and ROI. Post analyzed all programs to track key business metrics, identify key learnings and understand consumer insightso Programs typically achieved 100-200% ROI
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  • Disney Consumer Products
    Manager, Integrated Retail And Product Management
    Disney Consumer Products Apr 2012 - Jan 2016
    Glendale, California, Us
    Recruited as key member of marketing team to develop and drive new cross-business innovation strategy. Directed national promotional programs across Disney businesses designed to integrate movies, games, music, and key licensed products. • Directly managed national marketing programs that contributed ~$10M+ in incremental net contribution in each fiscal year• Managed product and franchise lifecycles including new-to-format, creative refreshes and special seasonal releases• Created sales decks and sell sheets. Presented new products and programs to regional sales teams via live web video • Tracked retailer advertising compliance against annual trade marketing plans for all new product releases and identified gaps for finance partners
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  • The Walt Disney Studios
    Manager, North American Catalog Product Management
    The Walt Disney Studios Jul 2011 - Apr 2012
    Burbank, Ca, Us
    Oversaw brand planning, promotional program development and account resets for Disney’s Home Entertainment titles. Provided strategic guidance to brand marketing teams on new opportunities and ways to engage consumers.
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  • The Walt Disney Studios
    Assistant Brand Manager
    The Walt Disney Studios Apr 2006 - Jul 2011
    Burbank, Ca, Us
    Responsible for key marketing activities including annual business reviews, sales planning, regional forecasting, creative reviews, product localization, and ratings compliance for new product releases in the US and Canada.
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  • Ac Nielsen Bases
    Sr. Research Analyst
    Ac Nielsen Bases Jul 2004 - Jul 2005
    Us
    Modeled and evaluated new product initiatives for key consumer insights prior to their launch in market. Provided strategic guidance to Fortune 500 clients on concept development and product optimization during the brand planning process.
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Jack Mackey Jr. Skills

Brand Management Project Management Market Analysis International Marketing Demand Forecasting Nielsen Sales Plan Sales Planning Strategic Brand Management International Product Management

Jack Mackey Jr. Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    Marketing Specialization In International Brand Management
  • Keio University
    Keio University
    Japanese Language
  • University Of Colorado Boulder
    University Of Colorado Boulder
    Political Science
  • Semester At Sea / Ise
    Semester At Sea / Ise
    International / Global Studies

Frequently Asked Questions about Jack Mackey Jr.

What company does Jack Mackey Jr. work for?

Jack Mackey Jr. works for Troon Vineyard

What is Jack Mackey Jr.'s role at the current company?

Jack Mackey Jr.'s current role is Wine Educator.

What is Jack Mackey Jr.'s email address?

Jack Mackey Jr.'s email address is ja****@****dig.com

What schools did Jack Mackey Jr. attend?

Jack Mackey Jr. attended Thunderbird School Of Global Management, Keio University, University Of Colorado Boulder, Semester At Sea / Ise.

What are some of Jack Mackey Jr.'s interests?

Jack Mackey Jr. has interest in Alaska 1999.

What skills is Jack Mackey Jr. known for?

Jack Mackey Jr. has skills like Brand Management, Project Management, Market Analysis, International Marketing, Demand Forecasting, Nielsen, Sales Plan, Sales Planning, Strategic Brand Management, International Product Management.

Who are Jack Mackey Jr.'s colleagues?

Jack Mackey Jr.'s colleagues are Camila Zorrilla, Sean Mayall, Richard Wethington, Cs, Csw, Wset Advanced, Wset Educator, Ryan Serrano, Jennifer Walker, Kaycee Sanders, Jackie Andrus.

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