Jack Mackey Jr. Email & Phone Number

Portland, OR, US

Santa Rosa, California, US

• Worked directly with startup founders to develop and build a comprehensive go-to-market launch strategy and integrated marketing plan for a new beverage brand.
• Drove the strategic and tactical execution of brand and product marketing activities (goals, positioning, content, etc.)
• Created initial revenue estimates, pricing scenarios, and merchandising plans based on retail distribution
• Conducted market research, solicit initial product feedback, and optimize for product-market fit to scale quickly

Napa, CA, US

• Led all marketing activities for premium Napa wine and spirits retailer. Oversaw eCommerce strategy including DTC marketing (email, SEM, content, mobile / SMS, social) as well as web design and promotional sales.
• Supervised overhaul of key email program leading to increases in list size, open rates, clicks, conversions, and revenue
• Built KPI dashboards to track campaign engagement, sales trends, and identify strategic gaps and areas of opportunity
• Oversaw rollout of new seasonal digital catalog including buildout of website infinite scroll and custom landing pages
• Optimized efficacy of SEM (PPC) leading to increases in overall sales, AOV, and ROI
• Planned and executed photoshoots designed to feed content pipeline (email, web, social, catalog)

• Advised on key financial and marketing strategies to drive product distribution and grow customer demand.
• 10+ years of alcoholic beverage industry experience working on family's fine wine business
• Extensive knowledge of wine, winemaking and wine industry structure (WSET Level 4 Diploma Candidate)
• Provided guidance on branding, acquisition, copy, packaging design, public relations (PR), and social outreach
• Guided retail strategy on pricing, inventory, production, channel distribution, and direct-to-consumer (DTC)

Santa Monica, CA, US

• Led team that drove brand strategy, product development, and lifecycle management across Lionsgate’s 18K+ product portfolio. Created the Annual Business Plan and built a $3M Marketing Budget to support product and.
• Developed and implemented impactful marketing plans and positioning strategies for home entertainment product releases (packaged media, TV and digital) that increased brand awareness and maximized point of sale (POS)
• Led integration of cross-functional partners including sales, marketing, legal, creative and operations ensuring the proper execution on Theatrical and Catalog product releases. Oversaw key business partnerships in the.
• Directed the execution of PR tactics, media buys, creative briefs and social media campaigns
• Created financial budgets and P&Ls for all new product launches and marketing activations
• Conceived and implemented premium new release strategy designed to promote prestige films and build strong working relationships with A-List filmmakers: Apocalypse Now 40th, The Limey 20th, Requiem For A Dream 20th

Burbank, CA, US

• Supervised brand strategy, product marketing and lifecycle planning across Disney's film and TV library portfolio.
• Planned and managed the release of all product refreshes and retailer specific SKUs
• Oversaw promotional marketing campaigns across key brands including Marvel, Lucas, Pixar, Princess and ABC
• Created and executed national sales programs for major retailers such as Walmart, Target, Amazon, Costco and Apple
• Collaborated with commercial sales teams to identify key market trends and exploit immediate and future opportunities
• Forecast demand, revenue, trade spend and ROI. Post analyzed all programs to track key business metrics, identify key learnings and understand consumer insightso Programs typically achieved 100-200% ROI

Glendale, California, US

• Recruited as key member of marketing team to develop and drive new cross-business innovation strategy. Directed national promotional programs across Disney businesses designed to integrate movies, games, music, and key.
• Directly managed national marketing programs that contributed ~$10M+ in incremental net contribution in each fiscal year
• Managed product and franchise lifecycles including new-to-format, creative refreshes and special seasonal releases
• Created sales decks and sell sheets. Presented new products and programs to regional sales teams via live web video
• Tracked retailer advertising compliance against annual trade marketing plans for all new product releases and identified gaps for finance partners

Burbank, CA, US

Oversaw brand planning, promotional program development and account resets for Disney’s Home Entertainment titles. Provided strategic guidance to brand marketing teams on new opportunities and ways to engage consumers.

Burbank, CA, US

Responsible for key marketing activities including annual business reviews, sales planning, regional forecasting, creative reviews, product localization, and ratings compliance for new product releases in the US and Canada.

US

Modeled and evaluated new product initiatives for key consumer insights prior to their launch in market. Provided strategic guidance to Fortune 500 clients on concept development and product optimization during the brand planning process.

Mba, International Management, Marketing Specialization In International Brand Management

Japanese Language

Bachelor Of Arts, Political Science

International / Global Studies