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A leader of global marketing teams, highly adept at developing marketing strategies and keeping teams on point and aligned. 20 years of cyber security domain experience — network security, cloud security, application security, Internet of Things (IoT) security, operational technology (OT) security, endpoint and email security. Proven record of helping companies both large and small achieve market leadership and double-digit sales growth. Key focus areas:• Marketing strategy: Target market selection, persona development, messaging, programs, marketing mix, go-to-market strategy• Product marketing: Sales enablement, content development, competitive analysis, pricing, packaging• Market research: Secondary and primary research programs.• Analyst relations: Gartner, Forrester, Frost and Sullivan, etc.Contact me at marsal.jack@gmail.comDomain keywords: operational technology, OT, observability, threat intelligence, Zero Trust security, messaging, positioning, packaging, pricing, application security, cloud security, devsecops, container security, market research, API security, go-to-market strategy, email security, IoT, network security, endpoint security, cyber security, advanced threat detection.
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Director Of Product Marketing - SecurityAeris Iot Saas Jun 2023 - PresentSan Jose, California, UsFollowing Aeris' acquisition of an IoT business unit from Ericsson, I joined Aeris to guide the company's entry into the security market. With superior security capabilities, Aeris will disrupt the IoT connectivity services market that is currently dominated by Vodafone, Telefonica, and AT&T. -
Sr. Director Of Product MarketingMend Dec 2021 - May 2023Boston, Massachusetts, UsHired to help Mend rebuild its product marketing team and expand into adjacent application security markets such as static application security testing. Mend is an appsec vendor specializing in DevSecOps and open source software security, protecting software supply chains for large enterprises. -
Director Of Product MarketingDynatrace Dec 2020 - Dec 2021Waltham, Ma, UsJoined Dynatrace to help them build a new security business adjacent to their existing observability business. In the same way that Palo Alto Networks disrupted the firewall market, so will Dynatrace disrupt the market for application security, cloud infrastructure security, and DevSecOps. -
Sr. Director Of Product MarketingArmis Security Dec 2017 - Dec 2020San Francisco, California, UsArmis provides visibility, risk assessment, threat detection and incident response for the "Enterprise of Things” — sometimes known as Cyber Asset Attack Surface Management. This includes devices like cameras, printers, network switches, operational technology (OT) devices, industrial control systems, medical devices, and IoT devices. Traditional security tools can’t see or monitor these devices. My responsibilities included positioning, messaging, content development, competitive analysis, sales tools and training, and analyst relations. -
Director Of Product MarketingCloudpassage Feb 2016 - Dec 2017San Francisco, California, UsEnterprises are quickly adopting agile IT delivery methods such as DevOps and cloud architectures, but traditional IT security products (from companies like Cisco, Trend Micro, McAfee, etc.) don’t work well in these fast-moving environments. CloudPassage Halo solves this problem. Halo is a cloud workload protection platform (CWPP) and cloud security posture management (CSPM) product that works across the entire DevOps lifecycle, from development to operation, in any combination of datacenters, private clouds and public clouds. In this position, I rebuilt most of the marketing materials and helped the company expand from their traditional focus into adjacent markets such as DevSecOps. -
Director Of Solution MarketingForescout Technologies Jul 2009 - Dec 2015San Jose, Ca, UsI was recruited to help ForeScout move from the "visionary" area of Gartner's Magic Quadrant to a position of clear market leadership. I accomplished that mission within two years, and then I helped the company expand into the IoT security arena and prepare for subsequent successful IPO ($1 billion market cap). -
Director Of Product MarketingMcafee, Inc. Jun 2005 - Apr 2009San Jose, California, Us• Directed the product marketing efforts for McAfee’s line of email and web security appliances, software, and cloud-based services (SaaS). Security functions included anti-virus, anti-spam, anti-phishing, content security, URL filtering, regulatory compliance, and data loss prevention (DLP).• Identified $100M untapped market opportunity through installed base analysis, leading to an overhaul of McAfee's mid-market sales and marketing strategy.• Created and introduced a new security solution encompassing email and web security, desktop security, data security, data loss prevention (DLP), and cloud-based management console. Launch was acclaimed one of the most successful in the history of the company. -
North American Product Marketing ManagerTrend Micro Dec 2002 - Jun 2005Tokyo, Japan, JpLed the North American marketing efforts for Trend Micro’s line of messaging security and web security products which included anti-virus, anti-spam, anti-spyware, anti-phishing, and content security. Trend Micro's email security products had the #1 market share in their categories.
Jack Marsal Skills
Jack Marsal Education Details
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Tulane UniversityMechanical Engineering -
Tulane University - A.B. Freeman School Of BusinessMarketing & Finance
Frequently Asked Questions about Jack Marsal
What company does Jack Marsal work for?
Jack Marsal works for Aeris Iot Saas
What is Jack Marsal's role at the current company?
Jack Marsal's current role is Cybersecurity Marketing Leader.
What is Jack Marsal's email address?
Jack Marsal's email address is ma****@****ail.com
What is Jack Marsal's direct phone number?
Jack Marsal's direct phone number is +165086*****
What schools did Jack Marsal attend?
Jack Marsal attended Tulane University, Tulane University - A.b. Freeman School Of Business.
What are some of Jack Marsal's interests?
Jack Marsal has interest in Exercise, Home Improvement, Reading, Sports, Watching Basketball, The Arts, Golf, Home Decoration, Watching Sports, Cooking.
What skills is Jack Marsal known for?
Jack Marsal has skills like Go To Market Strategy, Saas, Product Marketing, Enterprise Software, Product Management, Start Ups, Security, Competitive Analysis, Marketing Strategy, Strategic Partnerships, Virtualization, Cloud Computing.
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