Jack Mccarthy Email & Phone Number

Melbourne, Vic, Au

Moorooduc, Victoria, Au

Moorooduc, Victoria, Au

Melbourne, Victoria, Au

I bought and relaunched a local Australia Post outlet on the Mornington Peninsula. After taking over I turned this failing business into a profitable cash cow while creating successful relationships and trust within the community.• Increased non-auspost product sales by 50%.• Increased product margins of non-auspost product sales by 25%.• Redesigned the store interior and merchandising strategy.• Expanded the business with a Tatt’s license.

Port Melbourne, Vic, Au

During my time at Total Tools I led the team that developed and launched the Total Tool Insider loyalty program including the Total Tool Insider loyalty app.• Increased average spend of loyalty members by $100 (24%).• Increased the amount of sales from loyalty members from 45% to 60%.• Created successful relationships and trust with IT, software providers and our external agency to ensure safe and compliant handling of sensitive customer information.• Redesigned email content strategies and introduced multi-device compatible eDM templates.• Project managed and created the business case for, and subsequent migration from Salesforce MC to Adobe Campaign.

Chadstone, Vic, Au

My experience at Officeworks focused on delivering web-developed projects fulfilling the marketing teams needs. In addition to this I successfully managed their Performance Marketing campaigns. I gained detailed knowledge and experience of creating positive client experiences with Adobe Marketing Cloud, primarily with Adobe Campaign and Adobe Audience Manager (Adobe's DMP). This marketing automation technology has enabled the orchestration of a new multi-channel, device agnostic customer experience with the Officeworks brand.

The Rocks, New South Wales, Au

Develop and oversee deployment of an integrated CRM strategy across various channels, ensuring our customers are segmented and targeted with relevant content.Create and oversee strategies for activation, retention and reactivation customer segments on a variety of channels, such as; eDMs, social media, outbound calls, DMs... etc.Report and present monthly KPI reports demonstrating ROI results and future test/development planning.

London, England, Gb

To drive the development and implementation of Betfair Australia’s sports customer activity communications and drive the social media strategy for Betfair Australia to achieve defined KPI’s. Also manage the team of in house designers to produce internal and external creative.Work closely in partnership with the Sports Brand team and wider marketing/corporate communication teams.

London, England, Gb

Customer relations management specialist including activity, reactivation and promotional communications.

Ca

Online marketing role focusing on driving activity, reactivation campaigns and promotional communications.

London, England, Gb

Market Researcher for the Irish marketing department of Betfair Ireland

Master’S Degree, Business & Entrepreneurship

Bachelor’S Degree, Software Development