Responsible for marketing the Toptech Systems business unit, including strategy and tactical marketing initiatives.

Big Set Consulting focuses on helping companies explore new new markets or penetrate existing markets more successfully. Big Set provides market expertise, while plugging into your in-house teams to get you to new markets faster, less expensively and with better odds of success.Most surfers stay on the inside, fighting over the smaller waves that roll in. We help organizations look further out for the bigger sets that are just over the horizon. Let's ride.

• Conducted training needs analysis for Amazon, creating a learning journey of over 160 hours of sales elearning• Performed task & skills analysis for a healthcare group, conducting subject matter expert (SME) interviews to produce over 16 hours of elearning and an instructor-led training (ILT) version. The production included storyboard development, 12 instructional videos and Storyline module creation• Produced the “Space Escape” game for Amazon – a multi-player virtual escape room used for team-building, as well as a sales simulation game for AWS sellers• Wrote & produced a highly engaging multi-path sales simulation game for Sally Beauty that earned a Brandon-Hall Excellence award for Sales Performance in 2022 • Managed projects using Microsoft Teams, Sharepoint, Gitlab, and Teamwork• Delivered high-quality instructional content in a fast-paced environment, achieving an average 40% profit margin, while maintaining a 100% Net Promoter Score (NPS)• Supported sales and marketing by designing and creating sales tools, including sales calculators, instructional videos, blogs, slick sheets and case studies • Sourced and managed third-party offshore and onshore development partners

• Established the eLearning services team, launching over 500 training products for Disney, Cisco, Genentech, Amazon, Honeywell, GoPro, FINRA, Hilton as well as professional association clients• Led change management from ADDIE to a modified Agile Learning Design process to produce quality training more quickly and collaboratively• Designed and wrote script-storyboards for elearning, simulation, virtual reality and gamification projects• Invented and launched the Knowledge Direct® Learning Management System (LMS) SaaS platform in 2003, earning the company over $35M in revenue, while targeting the professional association and non-profit market• Managed a sales and marketing team to increase LMS product sales in the target market from two to 50 recurring revenue clients within 5 years, with 98% annual customer retention rate• Executed a “Blue Ocean” strategy to differentiate the product from over 800 global competitors, many of whom were larger and better financed• Developed elevator pitches for buying personas for marketing collateral and campaigns• Established the go-to-market strategy and marketing plans, leading the product launch planning and outreach campaigns to drive product awareness• Coordinated continual alignment meetings between sales and engineering to discuss the product roadmap and evaluate the backlog and sprints• Devised marketing strategies for the product life cycle including customer segmentation, value propositions, key messaging, product positioning and customer success stories • Translated product features into benefits and communicated these through marketing campaigns • Established third-party vendor relationships • Devised a competitive and flexible product pricing strategy based on pricing trends• Leveraged the Knowledge Direct SaaS platform to launch NetDefense Pro – a cybersecurity employee training program, as well as FastCompliance, replicating the business model to earn over $5M in additional revenue

• Programmed protosites for Universal Studios, Marriott and Ed McMahon’s Next Big Star• Grew the team from 4 to 17 employees, pivoting the company to a product focus• Invented and launched the Knowledge Direct product suite