Jack Mckee Email & Phone Number

Burbank, Ca, Us

Los Angeles, Ca, Us

Market research that tracks attitudinal indicators and how they predict consumer behavior.

Costa Mesa, California, Us

Responsible for Marketing, Sales, and overall growth of Zen Ecosystem's IoT devices (Zen thermostat and Sensors) and Zen's Sustainability as a Service SaaS software platform, Zen HQ.

Led branding, ABM, lead generation, digital performance marketing, copy/messaging, advertising, public relations, strategic initiatives, and creative process.

www.ceiva.com and CEIVA Energy (www.ceivaenergy.com) CEIVA’s cloud platform, IoT frame, and apps allow subscribers to send and receive photos from anywhere in the world. CEIVA Energy connects CEIVA’s photo frame to smart-meters allowing customers to see their home’s energy usage in real-time and it's enterprise SaaS helps utilities manage peak loads on the smart grid. - Lead all sales and marketing efforts including strategy and creative execution (web, radio, video, and social); Data-driven approach drove year over year sales growth each of the past five years. - Sourced, negotiated and closed $5M ARR SaaS contracts with US based utility companiesKey accounts include GWP, SDGE, PGE, National Grid, Itron- Successfully created go-to-market strategy, brand identity, and positioning (communications strategy, copy development, media boilerplate, sales and investor presentations) for CEIVA Energy. - Launched full product suite (Entryway and Homeview), successfully delivered high-reach PR, high attendance trade show presence, and high lead-to-deal conversion ratio.- Led creative development and media optimization for web and radio.- Launched customer engagement/loyalty programs (refer-a-friend, contests, renewal countdown, etc.).

El Segundo, Ca, Us

Sales and Marketing executive for advertising research and analytics SaaS organization.- Successfully created go-to-market strategy and launched brand identity (logo, design, web site) and positioning (communications strategy, copy development, media boilerplate, sales and investor presentations). Achieved “On Media Top 100 Companies” award.- Set strategy and led tactical implementation of all social media including: “tweet the Superbowl” twitter campaign, ad-of-the-week blog, ad-of-the quarter blog and sizzle reel, and Facebook/Linkedin pages - Drove product development strategy and tactical execution (in partnership with engineering team); successfully launched core product platform, version 1.1, and 1.2.- Launched customer satisfaction measurement; led loyalty program initiatives that led to 100% client renewal rate - Led thought leadership and conference presence including the Advertising Research Foundation “think” presentation, Digital Hollywood panel presentation, celebrities in advertising study, and vertical-category studies (mobile-marketing, insurance, auto, and restaurant)- Tripled monthly leads by implementing marketing automation processes and tools including e-mail automation (eloqua, act-on), web analytics (google, omniture), web site content and video management (custom built), and CRM (salesforce.com)- Key PR placements and quotes in AdAge, Ad Week, Media Post, NY Times, Wall Street Journal, and LA times; including copy development, campaign execution, and media support (found at: http://www.acemetrix.com/press-media/)- Frequent speaker and press-facing subject matter expert; example interviews include: Web Pro News, Nation’s Restaurant News, and Fierce Mobile - Second executive hired; closed first $1M in business with clients including Procter and Gamble, Nissan North America, Best Buy, ConAgra, Darden Restaurants, Hotels.com, HP, Intel, Microsoft, Coldwell Banker, and others.

Sunnyvale, Ca, Us

Responsible for analytic/insights based marketing focused on key advertisers and agencies. Drove cross-platform, cross-territory marketing programs, collateral, consumer insights, and analytics for search, display, mobile products as well as affiliate programs. - Led projects in support of the Direct Sale team focused on key advertisers; projects include advertising “effectiveness”, media mix strategy, audience targeting, and post-campaign analysis/analytics- Drove strategic public relations efforts (e.g. delivered “MyDNA” presentation for AdWeek)

Sunnyvale, Ca, Us

Cross-border (international) marketing, audience and product strategy for Yahoo's Global Sales team; led internal (cross-functional) product roll-out efforts for Global Yahoo! properties. - Created and delivered marketing work that closed the first multi-million dollar Global search and display Ad buy (General Motors Global work featured in 2007 National Sales Conference).- Rolled out the first scalable country audience/product trend reports; program enabled deals in over forty markets in three continental regions- Delivered/presented multiple/ad-hoc global expansion and in-market strategic recommendations to client executives (drove >$50M revenue). Focused on audience and product strategy.- Built country profiles and sales collateral for forty markets and three continental regions- Built global audience/company profiles, research, presentations (audience, targeting, etc.)- Operations, strategy, and analysis for Yahoo!’s Sales organization (internal planning, forecasting, budgeting, and initiative delivery/implementation.)

Sunnyvale, Ca, Us

Led deal forecasting, opportunity analysis, program management, and CRM for US Direct team- Managed cross-functional team focused on business analysis, metrics, and revenue opportunity assessment

New York, New York, Us

Led overall product strategy, business and creative development, digital asset management, operations, and production support for the E-Marketing and Digital Media Distribution program ($2.5M budget, staff of ten)- Developed, delivered licensed content, and launched 20+ artist promotional web sites driving over one hundred million unique user visits. Led mobile efforts (ring tone, ring back, etc).- Launched digital content encoding and distribution platform that enabled delivery (and incremental revenue from) WMG's music catalog; managed relationships with major digital retailers- Successfully rolled out WMG's “Marketing Intelligence” (email marketing, customer segmentation, and subscriber analysis.) Initiative has led to 14-million subscriber database (valued at $7 million)- Implemented product design and strategic planning efforts that led to 50% improvement in campaign ROI, modification of project prioritization, and resource alignment.

Built and managed relationships with key customers during beta-product rollout. Led negotiation, communication, requirements gathering, project scope, launch, and account management. (AdExchange.com was an analytic “engine” for matching advertising purchases with targeted segments/demographics; funded by idealab!, Palomar Ventures, and TD Capital.)

Gb

Managed teams in strategy development, sales strategy, and change management (i.e execution); focused on entertainment, media, and technology clients.

London, England, Gb

Worked with entertainment and consumer products clients in strategy clarification, process improvement, and organization design.

San Francisco, California, Us

Mba, Marketing

Bs, Finance, Marketing, Management