Jack Oldham Email & Phone Number

London, Gb

London, London, Gb

Maternity cover contract.

Chicago, Illinois, Us

• Manage the global martech operations strategy.

Denver, Co, Us

Wayin was an enterprise SaaS platform for marketers to create interactive experiences and capture zero-party data. *Acquired by Cheetah Digital July 2019.• Managed the global marketing demand generation strategy and reported directly to the CEO• Managed a team of 2 SDRs and 1 Content Manager• Google 1st page, 1st result for industry trending and target keyword term “zero-party data”• Took over an underperforming SDR team in 2017– increased SQLs by 30% YoY • 94.5% increase in SQLs from SDR team in FY19• Redefined the Target Market by opening up new regions and verticals• SQLs generated increased by 14% compared to FY18 and +29% compared to FY17• 72% of closed SQA revenue came from SDR outbound program, 20% from website• 3k ‘net new’ inbound leads generated during first 3 quarters of 2019 • 30% YOY increase in unique web page views in 2018 • 10% of entire website traffic from 2 organic SEO optimised pages • 1 page (highest avg. page time of 3.17 min) attributed to closed won business• Established relationships with industry outlets, such as Forrester, Ad Age, Forbes, Digi-Day• Responsible for managing 18+ Martech stack, adtech as well as being a SFDC admin

Abingdon, Oxfordshire, Gb

• Managed the full global marketing strategy and reported directly to the CEO• Managed a team of 1 SDR and 1 Marketing Coordinator• Increased SQLs from SDR by 15% QoQ using effective multi-channel marketing tactics• Rebranded newsletter and repositioned messaging towards B2B target audience• Increased monthly client use cases by 700% from 2 to 16 per month• Increased click-through rate by 11% and website traffic by 15%• Averaged 100 leads per month from SEO industry blog post• Redesigned the website homepage and enhanced value proposition across core pages• Managed the content migration and 301 redirects to Wayin.com - increased traffic by 20%• Admin of the entire Martech stack and adtech

Abingdon, Oxfordshire, Gb

EngageSciences was a marketing engagement SaaS platform enabling brands and media companies to collect first-party data at scale. *Acquired by Wayin.• Reported directly to the CMO• Responsible for the global content strategy and lead generation programs• Produced GTM content assets and an online portal for teams to leverage across funnel• Delivered the SEO strategy - 7% of yearly traffic from 1 self-written SEO-optimised blog post• Developed a consistent brand and brand strategy across all channels and deliverables• Transformed technical product copy into easy to understand solution-based copy• Managed the entire martech stack and adtech solutions

London, Gb

• Delivered the full execution of a global webinar series that increased MQLs and SQLs

Bloomington, Minnesota, Us

Siteimprove is a multinational B2B SaaS business that provides cloud-based tools and services for website governance to SME and large Enterprise brands.• Responsible for the UK and Ireland go-to-market strategy of five products• Increased .com and .co.uk combined website traffic by 21% in 2014 YTD vs 2013• Applied various SEO tactics (on and off-page) to increase visibility in SERPs• Produced relevant thought leadership content to target audience verticals and personas• Built PPC Google Adwords landing pages with upto 3.8% CR to MQL• Managed commercial partnerships with companies like Forrester and My News Desk• Managed monthly newsletter (6k opt-ins) with an average 16.8% CTR• Built personalized email nurture programs across target accounts to drive SQLs• Devised social media plan and team enablement, increasing Twitter followers by 400%• Managed the full delivery of external and internal conferences / workshops• Proficient in and regularly used Hubspot, Pardot, Umbraco CMS, Wordpress CMS, Google Analytics; Adwords; Alerts; Webmasters Tools; Drive, Hootsuite, Wistia, Camtasia Studio, Siteimprove, Smartsheet, Trello Wistia, Dropbox, and Adobe Creative Cloud

Chingford, Gb

Gb

E-commerce business selling rare music vinyl worldwide.

Web Design Technologies

Music Technology And Innovation