Construction technology is the next great frontier ripe for innovation evolution. Productivity hasn't improved since 1950 though the cost drivers of labor and materials has increased significantly. If you've purchased and/or remodeled a home in the last 20 years you've experienced the meteoric rise in home prices and/or construction costs. Worse if you're a first-time home buyer you may have been forced to the sidelines because of sticker shock.Thesis: Labor shortages, rising materials cost, and regulation have made home building an onerous process that rolls downhill to buyers in the form of ever-increasing prices. Applying Industry 4.0 to automate construction components is the initial bridge to migrate conventional construction methods into the future. Helping the existing workforce produce more homes with less effort - without requiring them to reinvent themselves - is the key to this step change.Home prices must stabilize if we want home ownership to remain part of the American Dream. Creating more supply to keep up with demand is the only solution and that supply must be familiar to the key stakeholders: homebuilders (want to build more of what they already know), home buyers (want a home that looks and feels like the home they grew up in), and regulatory (want something that is easily understood) – this is how we’ll drive widespread adoption and scale.Principal Founder, Plenty Unlimited, Inc.• Advisory Board.• Developed the plan for decentralizing agriculture to disrupt a 150 year old supply chain for fresh vegetables.• Built initial core Plenty team.• Developed, launched, and operated the Plenty demonstration project on the Google corporate campus.• Designed and built M.V.P. automated manufacturing system at scale for vertical indoor agriculture.> 40 years of high volume manufacturing and supply chain management experience.