We believe in creating a healthy, outdoor-focused lifestyle for all those who live here; in building world-class downtown environments with unique cultural scenes; in offering mobility opportunities beyond automobiles; in becoming known for a welcoming and diverse culture; and in supporting bold civic and community leaders who fight complacency and advocate for a better future.

Responsible for bank-wide social media strategy, with specific attention to compliance and regulatory concerns. Manage budgeting, coordination, scheduling, publishing, and metrics for digital content across all banks in a four-state area, in addition to content related to Corporate reputation. Work closely with Advertising, Website, E-mail Marketing, and E-Commerce team to deliver content relevant to individual markets across all digital channels. Work with bank-level Marketing and Sales teams and Compliance department to create and deploy employee digital engagement policies. Manage social listening process for both reputational risk and customer service issues. Work with agency partners to coordinate philanthropic and charitable giving content. Work with M&A team to coordinate digital transition for new acquisitions.

Created digital strategy & practice. Worked directly with leading trade organizations to develop campaigns to influence consumer and regulatory sentiment, including such topics as animal welfare, nutrition, food safety, and social justice. Hired team, managed budget, and led a group responsible for monitoring, protecting, and promoting the corporate brand online. Platforms included social media, influencer (blogger) engagement, paid content & search, online video, trade organizations, executive visibility, metrics & measurement, and speech writing/executive comms. Initiated Ebola crisis preparedness and response plan. Responsible for digital component of Corporate branding/executive visibility campaign, which won a 2015 Public Relations Society of America Silver Anvil Award.

Started social media practice, providing first-ever customer outreach and listening strategy for eight gaming properties. Monitored digital spaces for regulatory concerns, including marketing and problem-gamer issues. Coordinated coverage and provided crisis-management strategy for eight-person PR team. Streamlined weekly internal employee newsletters, resulting in cost savings of nearly $100k. Created highly effective internal employee communications during multiple workforce-reduction events. Wrote press releases, executive talking points, video scripts, and crisis management plans. Conceptualized, planned, wrote and assisted in the execution of the company wide H1N1 influenza preparedness plan.

Responsible for publication of company magazine (100,000 circ.), website design and maintenance, digital signage, and translation services network. Manage proofing chain and develop content ideas for internal clients.

Internet Publishing Manager, nwanews.com & wholehogsports.com. Wrote business plan, hired staff, and managed the online home of the Northwest Edition of the Arkansas Democrat-Gazette, the Northwest Arkansas Times, and the Benton County Daily Record.

Responsible for publication of daily paper 2-3 nights per week. Supervised newsroom, photography, layout staff.

Wrote, edited, and supervised layout of weekly business section for the Benton County Daily Record. Wrote, edited, and supervised layout of annual Wal-Mart Shareholder's Edition of newspaper (100+ pages).

Taught college-level and technical writing courses. Also conducted off-site corporate communications training.

Graduate Teaching Assistant, English Department