- Train new team members on programmatic and paid search advertising- Actively support the new business team in creating pitches for state RFP contracts and winning 100% of the contracts- Actively managing 20 accounts with over $1,000,000 in ad spend across DSPs while maintaining over a 90% client retention rate and signing 9 new accounts in the first year- Create and present custom dashboards and presentations displaying primary campaign KPIs to clients

- Join the new business team to help educate businesses on the capabilities of programmatic and paid search advertising- Create and build campaigns across DSPs- Create and place tracking tags for conversion actions to track campaign performance - Verify digital ad spec and implement creative testing and rotation- Create and present custom dashboards and presentations displaying primary campaign KPIs to clients

Collaborated with a team of interns to market Dell Technologies XP3-13 Plus Laptop to college studentsSurveyed and interviewed college students to discover insights regarding buying behavior in laptopsPresented campaign plan “no matter the place” to the Dell team and discovered Dell implemented our strategy months later

Kept up to date with current sports news to assemble content; wrote scripts for anchors using AP style grammar; edited video using Adobe Premiere Pro.