Overseeing all communications, press, and creative functions including creation of messaging priorities.*Coordination of media events including press conferences*Crafting of proactive and reactive on the record messaging*Producing content for social media*Execution of communications plans*Briefing and staffing the senatorial candidate*Identifying press and speaking engagements*Collaborating with policy and community relations staff*Collaborating with the campaign finance consultant*Cultivating positive constituent stories*Editing communications contentAdditionally, I cultivate relationships with local media outlets in the 53rd district as well as statewide media that focuses on NY government, coordinate interviews for the candidate and provide on-the-record comment when needed.

The mission of the Jack an Mo Cooking Show is to educate, enlighten and entertain families and help bring them together over the preparation and understanding of creating delicious, easy, healthy meals. To show them that cooking is easy, fun, healthy and inexpensive and most importantly, a life skill that builds family bonds.As a father daughter cooking duo and business partners we offer hands on cooking experiences for parents, kids, groups, couples and individuals through our group and individual classes, birthday party experiences and meal prep delivery kits.In an effort to increase the food supply available to the most financially vulnerable residents in our community, we are continuously working with St. Margaret's Food Pantry at Grace Church in Utica to substantially increase food donations. We recently engaged community partners and launched a month-long non perishable food collection effort in recognition of “Hunger Action Month” resulting in the collection of almost 2,000 pounds of food for families served by the pantry.Business Activities Include:* Selling, promoting and marketing cooking classes, demonstrations and meal preparation kits.* Implementing traditional and digital marketing and public relations tactics to increase student enrollment.* Writing and distributing press releases, media advisories and byline stories.* Conducting interviews with local news and entertainment media outlets. * Developing and managing content for website, blog and social media pages on FB, Twitter and Instagram.* Directing, producing and distributing instructional culinary videos via YouTube. * Working with local Utica based food pantry to facilitate over 2,000 pounds of non-perishable food donations to help those in need.* Designing and producing collateral print promotional sales materials resulting in sold out classes.* Building relationships with customers and selling Pampered Chef utensils and cooking products.

Clients included: NBT Bank, St. Joseph's Hospital, National Grid, Jericho Road Community Health Center, Vive Shelter, New York Propane Gas.• Monitored daily news and social media activity and created daily reports through use of Cision.• Tracked and measured output (news releases, media pitches, etc.), outcomes (news stories, social media posts/shares, etc.).• Distributed announcements, press releases and media advisories to targeted outlets and influencers via Cision.• Researched and built media lists throughout strategic geographic regions. • Conducted market and industry research, provided strategies and authored articles.

Planned, coordinated and implemented fundraising events and media awareness activities in an effort to help end AIDS in New York State by 2020. Led the effort to conduct the 18th and 19th Annual AIDS HIKE FOR LIFE 5k Walk Run fundraisers at Hamilton College, doubling revenue generated over two years. Activities Included:* Fundraising event management resulting in doubling of revenue from previous year.* Team participation recruitment - increasing number of teams by fifty percent in one year.* Local, regional and corporate sponsor relationship development - recruiting 8 new sponsors in second year of event.* Individual Fundraising Coaching - helping participants increase fundraising revenue by 35% in second year.* Donation development - increasing number of donations by 53 percent year over year.* Grant writing - Securing and additional $10,000 in grand funding from private corporations.* News media relations (promotional interviews with local media) - started Youth Ambassador program resulting in renewed media interest and five local news stories/interviews. * Funding opportunity research - identified 10 private funding source opportunities.* Constituent relations - recruited 20 volunteers from local client base.* Public speaking - spoke to student groups increasing event participation by 20%.* PR Crisis Management - initiated a spokesperson contact list in the event of a crisis resulting in the need for a local spokesperson for news interviews.* Community Agency Collaboration - networked with other agencies recruiting additional participation teams.* Sponsorship Cold Calling - Recruited new 7 new in-kind donation sponsors.*Data entry of sponsorship and participant information.

Virgin Mobile/Assurance WirelessDirected media relations efforts to promote prepaid Virgin Mobile programs, products and services as an alternative for those unable to afford post paid contract products and plans. Worked with major metropolitan print and broadcast outlets and reporters to scure news stories featuring program recipient testimonials. Activities include:*Served as company’s spokesman, working closely with management to ensure communications support company’s business goals. Built, maintained and fostered relationships with news media across the US.* Contributed to acquisition of four million Lifeline Assistance customers through implementation of news media and social media outreach campaigns in 42 states. * Generated more than 25K direct response inquiries from potential customers as result of proactive public relations outreach.* Generated thousands of direct lead phone calls and contributed to increased gross subscribers to Lifeline Assistance program by placing Matte Stories in 1.6K publications in 48 states with readership of over 7M in 1 year. * Created brand social media pages, implemented plan for generating awareness via social media web sites. Managed social media content and messaging. *Generated news stories in national news outlets such as, Business Week, CNN New York Times, Wall Street Journal, USA Today & Yahoo.*Served as spokesperson, responded to interview requests and inquiries with print, broadcast and internet based media on behalf of Assurance Wireless, Boost Mobile payLo, and Sprint Prepaid.*Facilitated Satellite Media Tours resulting in over 50 interviews with topic experts and celebrity spokespeople.*Increased number of story inclusions and improved availability of and access to promotional assets by designing and implementing Assurance Wireless newsroom resource landing page.

Managed all community and regional proactive and reactive product and service news media relations efforts. Researched and coordinated networking opportunities for sales team members. Coordinated community volunteer efforts for office staff.* Supported Sprint Nextel’s sales goals and objectives by developing and implementing outreach strategies and managing local, regional and national media relation’s activities. * Promoted Sprint’s first 4G network market launch to public by implementing comprehensive media outreach plan. * Increased visibility and credibility of Area General Manager by crafting speaking points and remarks to deliver at press conferences, community functions and events.* Promoted Nextel brand and benefited local non-profit organizations by developing partnerships and managing and publicizing short-term and long-term phone donation and employee volunteer programs to benefit fundraising efforts.

Led the news media relations efforts to promote Boost Mobile as a prepaid wireless phone alternative in the eastern United States.Activities included:*Helped increase store traffic and revenues by assisting local retail stores with promotional and community activities. *Highlighted new products and earnings results by pitching stories to regional, state and national media.* Coordinated media relations promotional efforts for retail store grand openings.*Planned, coordinated and implemented celebrity media tours in major metropolitan markets.*Promoted specific products and services by coordinating with and managing efforts of outside public relations (PR) agencies.

Developed and managed running and walking marathon fund raising program in an effort to facilitate fundraising for diabetes research, education and advocacy.* Recruited and managed 150 walkers and runners over three years to participate in ten races around the world.* Helped raise $300K for diabetes research through various fundraising programs and events. * Created brand awareness of Team Diabetes Charity Marathon Training Program by partnering with Utica and Syracuse news media and recruiting national celebrity spokesperson.* Successfully organized Cycle Northeast 150 mile fundraising event through Finger Lakes region raising $25,000 in one weekend for diabetes research.* Coordinated and implemented Cross Country Ski for Diabetes fundraising event raising $20,000 to assist those in our area living with diabetes.* Recruited sponsors, volunteers and participants for Tour de Cure Cycling and Walk for Diabetes fundraising events.Educated public about signs, symptoms, and complications of diabetes through use of television, radio, print media, and direct mail by: * Promoting and publicizing all Utica/Syracuse ADA fundraising events and medical announcements.* Acting as media spokesperson with radio, television and newspaper outlets.* Managed contributions from event participants and sponsors by regularly updating a donor management database.

As Public Relations Manager and Press Secretary for the office of the County Executive, I formed relationships with local media, local agencies and cross functional city and county departments with the purpose of increasing awareness of county programs and services to the community.Activities:* Writing and distribution of press releases.* Coordination of press conferences.* Preparation of briefing notes, speaking points and speeches.* Research/article writing, proofing and distribution of county employee newsletter.* Scheduled and coordinated editorial meetings.