Jack Shepherd Email & Phone Number

New York, Ny, Us

San Francisco, California, Us

-Serve as the go-to for Content Marketing project management spanning performance auditing, strategy definition, operational assessment and revision, project execution, and success measurement.-Project manage the development of highly resonant blog, video, infographic, whitepaper, and other content, collaborating with stakeholders across Product Marketing, Campaigns & Acquisitions, Communications, Security & Compliance, and others to meet Security, IT, and Developer audiences where they are.-Manage top priority thought leadership projects, getting cross-functional buy-in across Comms, Web, Data, Product Marketing, Design, International teams, and more to execute on essential reports.-Completely overhaul company YouTube strategy and operations with an emphasis on building content that provides value for key audiences, drives, engagement, meets branding guidelines, and agile execution.-Oversee the cross-functional deployment, adoption, enablement, and maintenance of several software tools across the marketing and sales organizations (Vidyard, Asana, EveryoneSocial)

San Francisco, California, Us

-Lead Okta's GTM Content team's efforts in defining and executing upon the organization's go-to-market content strategy in alignment with key goals around Demand Generation, Awareness, and beyond.-Oversee several content initiatives at once, including C-level executive communications, major product announcements, data-driven reports, mass video upload processes, live stream management, and beyond.-Maintain a top-tier standard for content production, holding myself, my team, contractors, and vendors accountable for timely delivery of high-quality resources.-Manage content budgets and rigorously prioritize resources to maximize impact of time and spend allocated to content.-Regularly present to the entire marketing organization on content strategy, plans, and performance to provide cross-functional visibility and foster collaboration.-Work closely with Web, Advertising, Campaigns, and Acquisitions teams to develop highly targeted and intentional promotional plans in accordance with organizational goals.-Regularly report upon key metrics of success and perform comprehensive performance analysis to share deep insights around how to improve content strategy and performance.

San Francisco, California, Us

-Develop Okta's security-focused content strategy in alignment with key goals around Demand Generation, Corporate Announcements, Search-Engine Optimization, and more-Establish Okta's content-development processes, editorial calendar, and reporting from the ground up-Collaborate with stakeholders within Product Marketing, Campaigns & Acquisitions, Communications, Security & Compliance, and others to develop strategies for and execute upon innovative blog, video, infographic, whitepaper, and other content in accordance with organizational goals-Project manage several content initiatives once to execute against key deadlines, including C-level executive communications, major product announcements, data-driven reports, mass video upload processes, live stream management, and beyond-Maintain a top-tier standard for content production, holding myself as well as vendors and contractors accountable for timely delivery of high quality content resources-Regularly report upon key metrics of success and perform comprehensive performance analysis to share deep insights around how to improve content strategy and performance

Aliso Viejo, California, Us

Corporate Blog Manager-“Own” the corporate blog – maintaining the editorial calendar and consistently releasing blog content in line with over-arching marketing goals and timelines-Oversee all aspects of blog content output – setting deliverables and timelines for authors, designers, and the web dev team-Create original blog content about industry trends, upcoming events, company news, product updates, etc.Written Content Creator-Create and edit original in-depth marketing content including ebooks, white papers, and blogs integral to marketing campaign efforts-Collaborate with outside and internal writers to produce compelling content in line with branding initiativesCorporate Social Media Manager-Manage OneLogin social channels, maintaining corporate Linkedin, Twitter, Facebook, YouTube and Google+ pages-Manage the development, scheduling and release of messaging across social media platforms in sync with key marketing initiatives-Crisis Communication first responder - Work closely with C-level executives to develop and release thoughtful and deliberate responses in crisis situations-Report on corporate social presence to management, offering specific goals, strategies and tactics to maximize company social presence and engagement.Digital Advertising Specialist-Work closely with the Director of Digital Marketing to develop in-depth advertising campaigns across social media channels including Linkedin, Twitter, Facebook and Youtube in sync with greater marketing objectives-Maintain and report upon several advertising campaigns at once, spanning different objectives, targets, budgets, platforms, and ad types-Leverage Salesforce, Google Analytics, and native analytics tools to review campaign effectiveness and adjust campaign elements to maximize spend efficiencyMarketing Content Organization and Management-Create and maintain an in-depth inventory of all forward-facing marketing and sales content to empower coworkers

Milwaukee, Wi, Us

Healing Warrior Hearts is a non profit dedicated to helping military veterans heal from the psychological and spiritual trauma of war.-Developed social media strategy-Created public relations content, including brochures, newsletters, media alerts, news releases-Contributed social media content and promotional video

San Mateo, California, Us

-Organized and archive volunteer employee events held in multiple countries during global month of service-Managed social media content-Wrote newsletter and webpage articles-Wrote, directed, filmed and edited promotional videos viewed globally on company’s intranet system-Developed worldwide employee survey, analyzed survey results and made formal recommendations to senior management on how to improve employee engagement and satisfaction.

Bachelor'S Degree, Advertising

High School