Key Account Executive responsible for the C-channel accounts. Responsibilities included;- Reporting on the sales and profitability and account initiatives to grow sales in C-channel accounts on a monthly basis.-Developing a relationship with each relevant member of the trading team in each of the key accounts.- Working closely with the NPD manager & private label brand manager to deliver OBFF's private label strategy with customers.- Working closely with the Field Sales manager to ensure all brand activation plans were at store level.- Acting as support for the National Account Manager by maintaining; customer price files, promotional proposals, sales reporting, forecasting etc.-Creation of Promotional submissions for Account teams to communicate

Internal data consultant specialising in Shopper insight and market intelligence. Responsible for the management of all reporting tools and KPI trackers. Delivery of category reviews and planograms.

Acted as a point of contact for the collation of suitable field photography and social media content and effective promotion of same via social media channels. Liaised closely with external agencies to effectively deliver marketing collateral and campaigns. Monitored and evaluated the effectiveness of all promotional activities. Conducted desk market research and completed data collation and competitor analysis duties. Organised and attended events and trade show activities as required. Worked on various marketing-related projects such as the design of Dairy Sires Catalogue, the creation of the Farm Life Stories social media campaign and the rollout of educational facebook videos in response to Covid19 pandemic.