• Achieved record-breaking KPIs, including a 40% YoY increase in sales, basket size, and orders, through strategic planning and execution• Successfully identified and developed two new market verticals, resulting in an 20% increase in revenue and expanding the company's customer base• Spearheaded the launch of two new stores, from concept to execution, including site selection, staffing, merchandising, and inventory management• Led the team in developing and implementing a comprehensive ecommerce strategy, resulting in increased online sales, improved customer engagement, and enhanced brand visibility

• Managing front-end merchandising for Whole Foods Market on Amazon's Prime Now resulting in sales growing over 22% resulting in an average of $18M weekly sales• Exceeded expectations by growing average basket size by over 15% year over year• Developed the monthly go-to-market plan for Whole Foods Market on Amazon maximizing brand objectives and initiatives• Collaborated with Senior Leadership on product and category enhancements resulting in a 10% growth in their category sales

• Planned and executed long-term growth by in-depth review of shopping analytics, online marketing spending and strategy, and social media relevance• Grew conversion rate by 34% within three months by aggressive a/b testing and disciplined review of all site analytics• Drove profitability by increasing sales 26% while decreasing customer acquisition costs• Managed email marketing proficiency by leading the implementation of customer segmentation resulting in an increase of email campaign sales of 10%

• Implemented and managed the transition of ecommerce to statistically driven decision making model improving revenue by 18%• Initiated and managed several software enhancements including: a/b testing, heat mapping, analytics, workflow, tactical merchandising which increased conversion rate by 32%• Directed SEO strategy and paid advertisement plan which resulted in over 55% of total customer visits• Managed the execution and strategy of alternative online sales channels including: Google Shopping, Lyst.com, and Amazon partners• Oversaw strategy of external Public Relations team to ensure all merchandise and content features were maximized to potential

• Execute global site launches of over 10 countries with over 500,000 weekly visitors with new creative and promotional content using Hybris platform• Lead a functional team in producing Levi’s Secret Sale which generated $300,000 in revenue within 3 days then given the LS&Co Excellence Award for the accomplishment• Implement merchandising developed by collaboration with merchants to maximize Oracle's Endeca system to increase already strong 3% global conversion rate• Enhance SEO ranking by 26% by teaming with 3rd party vendors to implant successful product and category tagging• Develop and manage the growing team by training new employees on the functionality/execution of the global Levi.com and Dockers.com platforms• Responsible for weekly software UAT for enhancement and bug releases on European platform transition

• Managed customer service team of three to increase new online growth, build and develop customer relationships, and raise retention rates • Interpreted current and classic clothing trends to build client base for Men's custom dress shirt clothing brand • Conceptualized and developed online merchandising tactics including a partnership with ESPN to increase visitors by 23% • Oversaw the visual layout and design of the ecommerce store of over 50 products in efforts to convert over 100,000 unique monthly visitors into sales

• Supervised the procurement and sourced over 350 advertising and interactive merchandise to enhance presentation/branding for in-store Microsoft Entertainment products including: Xbox and Kinect for 80 stores over a three state region• Led formal and informal training with over 200 retail employees in a sales environment to achieve maximum knowledge of current and future products