Jack Rutter Email & Phone Number

Argentina

San Jose, Costa Rica

Working with brands & agencies across Europe & the Americas

Costa Rica

Costa Rica

- Responsible for selling the Soli Vargas Recruiting brand in the USA both client direct and via partners.- Built optimized lead generation infrastructure that is supported via content and marketing strategies to reach our target customers across Soli Vargas Coaching & Recruiting brands- Delivering ongoing sales and marketing training and coaching to the wider team

Argentina

- Developed Soli Vargas Coaching brand and website integrating Google Martech stack and Mailchimp.- Developed Soli Vargas Recruiting brand, oversaw development of website and marketing strategy.- Worked with Legal and Operational teams to set up US entity of the business, ready for launch of Soli Vargas Recruiting into US market in September 2022.

Costa Rica

In 2021 I gave myself the space and time to invest in learning about Macroeconomics and Technical Analysis. This has taken me down two routes 1) macro investing over the business - liquidity cycles 2) day trading 3) intermediate term trading.Macro / Business / Liquidity Cycle Long Term Investing, guided by Technical Analysis- Over three years of learning the basics of bond, stock, commodities and crypto markets- Understanding intermarket relationships eg role of USD and interest rates and how they effect risk appetite- I decided I wanted to study an overall macro framework because I never really had true confidence when investing pre 2021. - My investing decisions before doing this work were always filled with anxiety so I could be pre-disposed to believe the bear porn purveyors. Whilst I understand the market can always run you over, over this time I have developed my own process and found those trusted voices that I follow that help me understand when I should be max long, and when I should start to take chips off the table. Compared to the pre 2021 version of myself this is a MASSIVE win.Day Trading- I have been properly studying this for 2 years and I can safely say it is probably one of the hardest things I have every tried to learn.- Finding a technical edge is the key and then being robotic about execution, is what will deliver profits over the long term.- After 2 years I am still not sustainably profitable. If this skill can be mastered it is like owning a personal money printerIntermediate Term Trading- Using classic Technical Analysis texts like Edwards & Magee from the 1940's, most of my learning here has come from JC Parets at All Star Charts, an Institutional CMT qualified Technical Analyst.- Currently don't have enough capital to do this in any meaningful way, but I hope to build this element of my trading armory of the next 10 years.- By the early to mid 2030's I would like to be a qualified CMT and run my own money.

Buenos Aires Province, Argentina

- Phase 1 - Worked with the Executive team to implement the company's digital transformation plan. - Designed a new website, and lead digital integrations of MarTech stack to enable greater visibility into the value that digital marketing provided for the business. - Hired a marketing team to take over the day to day management, once the project came to a close.- Phase 2 - Provided coaching and mentoring to Sales Director to help him move from a one man sales team to a 7 people team - 3 additional lead generators & 3 new sellers.- Implemented hiring best practices, built the compensation model and designed the sales onboarding training that lasted two weeks when they all initially joined.

London, United Kingdom

- After the Adobe acquisition of TubeMogul my team grew from 4 to 21 and the scope was increased from a video only product to a search, display, social and video- Implemented a meritocratic culture that was process oriented, especially because we had gone from a startup of 800 people to Adobe, an organization with thousands!- Focused on hiring from within because there were some fantastic performers in other teams that were overlooked for promotions in the past for political reasons. I am proud to say that all three are still thriving at Adobe and have grown massively since our time together - As with any sales management role, coaching & mentoring of my direct reports was a key element of our success. I particularly enjoyed the additional resources Adobe had to help train managers, to become better managers. I benefited a lot from schemes like this- Supporting Client Partners and account teams to maximize revenue on an account by account basis enabled us to hit our collective revenue goals, which were far bigger than at TubeMogul! Our accounts were responsible for £20 million annually

London, United Kingdom

- Having learnt and modeled the Sales Leaderships styles of Chip Scovic & Nick Reid I wanted to be a leader who leads from the front and that ensures the team has everything they need to earn the most money possible- Managed a team of 4 Client Partners in EMEA who managed many of the relationships I had previously held brand direct seller, plus other very important clients that represented annual revenues of £6 million - Responsible for hiring, coaching and mentoring the team to deliver team revenue goals and facilitated their progress via leveraging my relationships internally and in market when they needed them

London, United Kingdom

- Brand direct seller of video ad buying platform selling to and winning accounts such as Nestle, Johnson & Johnson, 888 and Heineken that delivered £3-4 million in annual revenue- Responsible for developing relationships with clients partner media agencies to ensure agreed deals were delivered. Often the deals we did with the clients direct were contrary to the interests of the agencies so being able to delicately manage these relationships became an artform! - Managed large groups of account teams, both internally and at our clients' partner agencies. Making sure all the people who were physically managing the platforms were aligned and pointing in the right direction was key to success- Worked as part of matrixed global sales structure to close deals across EMEA. Had clients in UK, Ireland, Netherlands, Denmark, Germany, Italy, Spain, Israel & Turkey - Global TubeMogul Sales Award for of the year 2015

London

Versatile Connections specialises in helping media businesses in the digital media space build and implement commercialisation strategies that deliver revenue and facilitate growth. Initially brought in to help Scottish Television to build their London office and now as part of the UK Management Team launching of Italian video platform AdCastPlus.

London, United Kingdom

Working in conjunction with Klaustech International team to launch business to UK market.Part of Klaustech UK Management team who launched AdCastPlus a high impact video advertising platform.Developed go to market strategy and built traction across premium publishers and agencies.Developed products for different target markets including licencing to premium publishers, ad network model and e-commerce recommendation engine. Publisher recruitment including The Guardian, Viacom, Timeout, News International, Northern & Shell, Stardoll, Aigua Media, STV, Swapit and NewsNow.Driving revenue via agency, client direct and by engaging with publisher sales teams.

Central London

Brought in by STV Commercial Director to help establish the London office working with the agency market. Full time London office now exists with 5 permanent members of staff.Delivered first VOD revenue direct from Carat Broadcast team that helped justify £300k of bookings in 2012 with brands like Disney, Diageo, British Gas, Nokia, Arla, Asda & GM.Six figure cross media commercial partnership negotiated on behalf of STV with Disney for the cinematic launch of Disney Pixar’s Brave.Created large ad format strategy, which has been rolled out across STV websites Worked with STV commercial and technical stakeholders to introduce and assess revenue generating potential of digital technologies including Innovid, Outbrain, Criteo, The Rubicon Project, InSkin, Spot XChange, AdCastPlus, Kalooga and Respond.Acted as the digital go-to for the Scottish and London sales teams. Supported both sales teams with digital knowledge via regular seminars and presentations.

Central London

Media Street Apps is a privately owned technology start up that publishes local websites providing a range of products for brands, advertisers and business owners to reach engaged local audiences. Was the public face of each of the three local websites launched organising local events, public speaking, direct selling, marketing, PR and business development.Responsible for financial reporting, managing the P&L.Launched new products/services including Media Street Marketing and Media Street Advertising, which helped recruit over 150 local customers.Developed marketing strategies that attracted nearly 100,000 internet visitors every month and built a social media following of over 7,000.Partnership deals increased online revenue streams via display, affiliate and content marketing. Execution and analysis of marketing campaigns across social media, PR, SEO, email and content marketing.

Central London

First job in digital at one of Europe's first affiliate marketing networks. Huge in Germany, I was part of the team involved in the first phase of Affilinet's development in the UK market.Got my grounding in performance and online media from a very strong teamDelivering lead generation campaigns several years before most of the largest UK players built capabilityUnderstanding the wider European trends in affiliate marketing, as well as UKAs the only member of the sales team for most of my time at affilinet got the opportunity to deal with clients direct and agenciesClients won included Virgin Atlantic, Next, Hillarys Blinds, Toptable.com, T-Mobile, Lebara Mobile, Vanquis Bank, Harvey’s Furniture, See Tickets, Splendia Hotels, Cancer Research UK and ShelterAgencies worked with included Media.com, Mindshare Interactive, Vizeum, Lockerroom UK, I-Level, BLM Quantum, Maxus Global, 7Thingsmedia, MEC Global and Neo@Ogilvy

Epsom, Surrey

Worked as the first member of the new sales team set up by Dave Pepper, Ed Dixon and Stuart Brown. Icoda was a small IT infrastructure consultancy that specialised in VM Ware and Citrix. Worked closely with Dave, the Sales Director in an effort to make a noise in the market against bigger, much more well established consultancies.Highlights:- Managing 3rd team party telesales at third party company to generate leads- Co-ordinating and managing events in Central London aimed at potential corporate target market clients- Clients won Debenhams, Help the Aged, Dr Foster Health- "Spin Seliing" sales training

Datchet, Berkshire

First commercial role after university. Worked as part of a 20 strong team of graduates who served corporate anti virus and backup software markets. We were responsible for building and maintaining dirct relationsihips in the market as well as working in conjunction with channel and direct sales teams to drive revenues for CA.Highlights:- Being responsible for the NHS account for my whole time in the role- Achieving 400% of target March 2005- Billing over £140,000 revenue from Wakefield Health Informatics Trust in a 2 month period, which swapped out exisiting backup and antivirus software- Winning my place at "Compass Club Hawaii" in the summer of 2005- Pareto Law Sales Training

Ba, Politics & American Studies

Education record