Senior Marketing Manager
CurrentManagement and optimization of PPC advertising campaigns (search, display, video, oot, etc) for automotive dealers across North America through various digital advertising platforms, including Google and Facebook's advertising networks and affiliates and other popular ad networks. Researching and developing strategies for successful PCC/traditional ad initiatives. Setup of proper tagging, tracking and reporting across client websites and third-party services to track analytic metrics and improve marketing efforts. Management and collaboration with Canadian and American clients, various third-party vendors and ad network representatives to ensure client success. Setup and maintenance of small-scale reputation management through email marketing. Optimization of internal procedures and systems, focusing on improving team efficiency.