Management and optimization of PPC advertising campaigns (search, display, video, oot, etc) for automotive dealers across North America through various digital advertising platforms, including Google and Facebook's advertising networks and affiliates and other popular ad networks. Researching and developing strategies for successful PCC/traditional ad initiatives. Setup of proper tagging, tracking and reporting across client websites and third-party services to track analytic metrics and improve marketing efforts. Management and collaboration with Canadian and American clients, various third-party vendors and ad network representatives to ensure client success. Setup and maintenance of small-scale reputation management through email marketing. Optimization of internal procedures and systems, focusing on improving team efficiency.

Client relationship management and website support via Dashboard’s proprietary automotive-focused CMS platform at all industry levels. Client on-boarding, website creation, platform training, product development and project management.Also regular involvement in project management and account/client services for traditional, non-automotive advertising clients.

Semi-managerial keyholder role. Primary staff member responsible for the management of daily/weekly store finances and basic accounting, part of which was mitigating, tracking and dealing with instances of fraud and theft.Operated as the lead customer service representative, dealing with any customer issues or complaints. Regularly assisted with and facilitated sales via knowledge and experience with technology and computers.

Prepared public relations and media documents for studio use. Promoted and marketed studio and artist activity through traditional and online media. Wrote website content as well as artist interviews for the studio blog. Hosted the studio podcast.

Wrote ad copy and built designs and layouts for various media types. Performed inbound and outbound client marketing. Assisted with systems and tech support.