Ceo
Greater Seattle Area
Selected as COO December 2011; promoted to CEO May 2012.“We are storytellers, and we help companies tell their stories.Companies need stories to achieve three primary outcomes: train their employees, educate their customers and build their brand.Stories can be in the form of a short how-to paragraph or wizard, a multiple-page case study, and instructional video or an eLearning course.Why stories?Ask yourself—why do people go to a YouTube video about how… Show more Selected as COO December 2011; promoted to CEO May 2012.“We are storytellers, and we help companies tell their stories.Companies need stories to achieve three primary outcomes: train their employees, educate their customers and build their brand.Stories can be in the form of a short how-to paragraph or wizard, a multiple-page case study, and instructional video or an eLearning course.Why stories?Ask yourself—why do people go to a YouTube video about how to use an esoteric function of their phone, rather than consult the user manual? Why will they go to an internet forum to solve a software problem, rather than the company website? Because they want simple, real-world, experience-based information that they can remember. People like stories, and stories are effective. It’s been that way for thousands of years.Starting with the outcome your company wants, our skilled writers, editors and instructional designers use the knowledge of subject matter experts to craft stories that are accurate, relevant, and easy to understand.”Mission: We improve people's lives through knowledge. Show less