Jackson Lu Email & Phone Number

New York, Ny, Us

New York, Ny, Us

A WPP AgencyClient: Verizon

New York, Ny, Us

An Omnicom AgencyClient: Hershey- Managed the Hershey Company account for all U.S. convenience retailers (7 Eleven, Wawa, Circle K ect.), CVS, Walgreen, Dollar General and Family Dollar in-store and digital marketing activations across Reese’s, and Hershey Subsidiary brands.- Lead team in selling-in YOY marketing calendars for 10 retailer brands (responsible for 100,000+ stores nationwide), lead and developed national programmatic activation for 2000+ vendors for Reese’s, Hershey’s, and Kit Kat brand.- Lead creative team in developing multiple (20+) omnichannel digital activations for Dollar General and Family Dollar for seasonal promotions, resulting in consistent 85%+ sell through rate of all Reese’s at all retail locations.- Assisted in Reese’s and The Shoe Surgeon national program at 7 Eleven, resulting in a 43% increased sales for Reese’s.- Managed 5+ projects involving strategic planning, creative development and partner agency facilitation across 4 clients.- Managed company relationships with 4 Hershey clients and presented 50+ client briefs, resulting in 1 client promotion and 1 ANA REGGIE Award.

Us

- Lead in product research and development for skincare brands. Facilitate company relationships with partner vendors.Facilitated creative development for products in R&D. Lead in 5+ skincare product turnkey development projects.- Built database including 400+ domestic and international skincare packaging vendors for R&D.- Created 5+ brand insight decks for emerging brands and researched and presented, to leadership team, strategic opportunities for brands across media channels including digital, out of home and print

Us

- Created marketing positioning proposals for emerging brands and identified marketing strategies for brands across media channels including digital, out of home and print. - Developed initial programmatic media buying parameters for SEM. Conducted competitive analysis on top luxury skincare lines such as Dr. Barbara Sturm, Augustinus Bader and Skinmedica to another developing luxury skincare line that will be distributed in luxury skincare ecommerce site Violet Gray.

New York, Us

- Wrote press releases and newsletters for clients to be sent a press list of journalists and reporters.Created, managed and scheduled social media posts and social media accounts for clients through multiple channels, totally 10,000+ followers.- Utilizing social media analytics programs, monitored social media post performances and CTR for content, emailed campaigns and articles, with average of 500+ interactions per post. - Utilizing Muckrack, conducted research for reporters, journalists and KOLs to generate a press list of over 10,000 emails.