Jackson Lu

Jackson Lu Email and Phone Number

Account Supervisor @ Accenture
New York, NY, US
Jackson Lu's Location
New York City Metropolitan Area, United States, United States
Jackson Lu's Contact Details

Jackson Lu work email

Jackson Lu personal email

n/a
About Jackson Lu

Born and raised in New York, I am inspired by the creativity that exists here. I am a marketer that realize the vision of brands, aiming to create a strong connection between brands and consumers through creative storytelling and data-driven decision making. Always ready to learn, I wish to live a life not constrained by inertia and strive to become someone better everyday.Experience in brand management, social media marketing/ management, public relations, account management.Software proficiency: Adobe Suite (Indesign, Illustration, Photoshop), Social Media Management (Instagram, Facebook, Pinterest, Tiktok), Email/SMS automation (Klaviyo, Mailchimp, Muckrack), Microsoft office.

Jackson Lu's Current Company Details
Accenture

Accenture

View
Account Supervisor
New York, NY, US
Website:
accenture.com
Employees:
636296
Jackson Lu Work Experience Details
  • Accenture
    Account Supervisor
    Accenture
    New York, Ny, Us
  • Ogilvy
    Account Executive
    Ogilvy Nov 2023 - Present
    New York, Ny, Us
    A WPP AgencyClient: Verizon
  • Tpn
    Associate Account Executive
    Tpn Jul 2022 - Nov 2023
    New York, Ny, Us
    An Omnicom AgencyClient: Hershey- Managed the Hershey Company account for all U.S. convenience retailers (7 Eleven, Wawa, Circle K ect.), CVS, Walgreen, Dollar General and Family Dollar in-store and digital marketing activations across Reese’s, and Hershey Subsidiary brands.- Lead team in selling-in YOY marketing calendars for 10 retailer brands (responsible for 100,000+ stores nationwide), lead and developed national programmatic activation for 2000+ vendors for Reese’s, Hershey’s, and Kit Kat brand.- Lead creative team in developing multiple (20+) omnichannel digital activations for Dollar General and Family Dollar for seasonal promotions, resulting in consistent 85%+ sell through rate of all Reese’s at all retail locations.- Assisted in Reese’s and The Shoe Surgeon national program at 7 Eleven, resulting in a 43% increased sales for Reese’s.- Managed 5+ projects involving strategic planning, creative development and partner agency facilitation across 4 clients.- Managed company relationships with 4 Hershey clients and presented 50+ client briefs, resulting in 1 client promotion and 1 ANA REGGIE Award.
  • Rpg
    Product Management Intern
    Rpg Jan 2022 - Jun 2022
    Us
    - Lead in product research and development for skincare brands. Facilitate company relationships with partner vendors.Facilitated creative development for products in R&D. Lead in 5+ skincare product turnkey development projects.- Built database including 400+ domestic and international skincare packaging vendors for R&D.- Created 5+ brand insight decks for emerging brands and researched and presented, to leadership team, strategic opportunities for brands across media channels including digital, out of home and print
  • Rpg
    Brand Development And Marketing Intern
    Rpg Sep 2021 - Jun 2022
    Us
    - Created marketing positioning proposals for emerging brands and identified marketing strategies for brands across media channels including digital, out of home and print. - Developed initial programmatic media buying parameters for SEM. Conducted competitive analysis on top luxury skincare lines such as Dr. Barbara Sturm, Augustinus Bader and Skinmedica to another developing luxury skincare line that will be distributed in luxury skincare ecommerce site Violet Gray.
  • Novita Communications
    Marketing And Public Relations Intern
    Novita Communications Sep 2020 - Dec 2020
    New York, Us
    - Wrote press releases and newsletters for clients to be sent a press list of journalists and reporters.Created, managed and scheduled social media posts and social media accounts for clients through multiple channels, totally 10,000+ followers.- Utilizing social media analytics programs, monitored social media post performances and CTR for content, emailed campaigns and articles, with average of 500+ interactions per post. - Utilizing Muckrack, conducted research for reporters, journalists and KOLs to generate a press list of over 10,000 emails.

Jackson Lu Education Details

  • New York University
    New York University
    Digital Art And Design

Frequently Asked Questions about Jackson Lu

What company does Jackson Lu work for?

Jackson Lu works for Accenture

What is Jackson Lu's role at the current company?

Jackson Lu's current role is Account Supervisor.

What is Jackson Lu's email address?

Jackson Lu's email address is ja****@****ail.com

What schools did Jackson Lu attend?

Jackson Lu attended New York University.

Who are Jackson Lu's colleagues?

Jackson Lu's colleagues are Beth Manalac, Ni W., Carlo Fierro, Andrew Gorman, Aishwarya Nair, Sanika Bansod, Jhashketi Kallee.

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