Personal Background – if you mentioned you’re from a specific town, or have some other interesting aspect in your background (perhaps you climbed Mont Blanc?) that could really resonate with potential clients and create a stronger connection.Collaborate — it sends a message that both you and your client will work together and come up with goals, since he or she is the expert in him/herself, and you’re the expert in the therapy field.Peace — “I can help you find peace.” “You’ll have the tools to create more peace in your life.”Free – If you mention that you offer a free consultation, they’ll be more likely to want to give it a try, and see how they feel working with you. “Free online therapy” is a huge search term in Google. While you can’t work for free, the idea of a no-obligation free trial can be pretty compelling.Homework – Clients like to know that they’ll have something to work with during the week, and not just during that hour a A mental health professional How long have you been practicing?What education do you have?What certifications do you have?Do you have any areas of specialization, and what are they?How does your personality influence your approach to therapy?What issues do you have experience treating?