Conduct creative strategy and analysis for digital ads creative across paid social Manage daily communication, scheduling, and project timelines between stakeholders and internal teamsLiaison for the creative approval cycle between production team and stakeholdersContribute to new business pitch decks inclusive of competitive strategy, go to market planning, and creative strategyPrepare and schedule ads within Facebook, Pinterest, TikTok, Google Display, and YouTubeTrack and actualize $1.5M in quarterly media spend on a monthly basisDesign and revise SOPs to reflect current processes and optimize time for team members

Create strategic visual identities for lifestyle and wellness brands to meet yearly brand goals and increase brand awareness and engagement across web, socials, and offline salesCompleted various image-based and layout designs for emails, promos, paid ads on social and search, landing pages, and ui/ux conceptingCreative directed product and campaign shoots, contributing to set design, color and material selection, and posingAchieve all project goals, ranging from increased social followers due to better brand recognition, to elevating branded packaging and products to drive incremental revenue

The Office of SustainabilityProduced and tested organic social media content to increase followers 2x and engagement 5xPrepared final print-ready image files to send for production, working with 3 printing partnersComposed public-facing marketing materials for various sustainability events and outreachDefined, refreshed, and implemented new Office branding to better suit their audience and positioning against similar leaders in sustainability educationLed small team of 4 content creators in creating and analyzing weekly social media graphics and newsletters

•Created persuasive visual communication assets for display ads, email headers, social media assets, and on-page website graphics.•Tailored content to drive desired consumer engagement and behavior at every touchpoint and to help develop marketing campaigns from start to finish.• Developed a social media calendar for both Zents & Antara, sourced imagery, designed graphics for both Instagram Feeds and Stories, and scheduled posts in Later and Meta Business Suite.