So.. you quit video.. to sell saunas?For the last few years, l've been watching the love I had for video production slowly decline. No matter how hard I tried, I was just burnt out.And while I love film, there's so much more that I love as a creative entrepreneur that wasn't being fulfilled. More than just the content I was creating, I wanted to interact with these projects in a way you only can with your own brand. I loved all of my clients, but at the end of the day, I knew I needed to find MY own thing.Shortly after leaving @filmlaab I was hit up to do some photo and video work for someone who was starting a sauna company. I met up with him and tried out one of these early units, and knew there was something to what he was doing.With my background in content, marketing, business operations and strategy, I wanted to show @j.colepaint what I could do... and it went pretty well to say the least.Between us and our incredible builders, we had everything we needed to shake some shit up.It's only been a year, but working with this entire team has been a dream. We all feel connected to something much bigger than ourselves on this project, and for good reason. We are bringing life changing wellness tools we all believe in, and are giddy to shareso without any further ado...New Primitive