Jackson Beetler Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

As our team grew, my role changed and my focus shifted to strategy, with an emphasis on enhancing brand identity, improving email and sales strategies, upgrading our products and project managing our team. Specifics include…• Revamped content marketing and email strategy to focus on targeted content and curated newsletters. Responsible for writing, editing, strategy, development, and distribution to list with open rates of 47%+.• Created frameworks to develop and maintain… Show more As our team grew, my role changed and my focus shifted to strategy, with an emphasis on enhancing brand identity, improving email and sales strategies, upgrading our products and project managing our team. Specifics include…• Revamped content marketing and email strategy to focus on targeted content and curated newsletters. Responsible for writing, editing, strategy, development, and distribution to list with open rates of 47%+.• Created frameworks to develop and maintain cohesive brand identity across platforms, messages, and content, communicating it to staff and other relevant stakeholders to ensure clarity, cohesion, and effective communication.• Employed brand identity frameworks to better understand and identify target audiences and concerns, and create compelling messaging that converts leads to clients, while fine-tuning regularly to stay fresh.• Effectively served as team’s “chief of staff,” overseeing our project management platform, leading team meetings, serving as the primary staff sounding board and problem-solver, and helping the President drive strategy and keeping the team focused, organized, and on track.• Product managed multiple new launches of main organization product, an online resource library of mentoring tools, improving clarity, visual appeal, and effectiveness to ensure we were meeting user needs and leading to their success and retention.• Hired and managed Marketing Coordinator to expand social media content creation and launch additional accounts. Developed a new strategy alongside them and then oversaw their execution.• Built systems and processes for collecting, recording, and reporting donor data, including CRM system, donation pages, donor communication, and year-end donor campaigns to streamline donor engagement.• Built an online store and set up third-party fulfillment, allowing organization to scale up capacity of books and merch sales, and establish passive revenue stream. Show less

Atlanta, Georgia, United States

My focus in this role was on execution and implementation, including building systems and bringing ideas to life, from email marketing to customer journeys to social media, events, books, websites, and more. Specifics include…• Managed blog and email strategy, editing and distributing twice-weekly founder-driven blogs. Built systems used to execute, including lists, templates, calendars, and landing pages.• Created and maintained organization’s customer funnels, including… Show more My focus in this role was on execution and implementation, including building systems and bringing ideas to life, from email marketing to customer journeys to social media, events, books, websites, and more. Specifics include…• Managed blog and email strategy, editing and distributing twice-weekly founder-driven blogs. Built systems used to execute, including lists, templates, calendars, and landing pages.• Created and maintained organization’s customer funnels, including marketing, sales, fulfillment, and nurture processes. Designed and built campaigns in CRM, wrote emails, developed resources, and updated regularly to ensure the customer journey was effective, streamlined, and comprehensive.• Built and managed organization’s CRM, including campaigns, contact records, and email templates. Created tracking and reporting that fueled organization’s KPIs, measurables, and success metrics.• Co-developed, edited, and launched two books alongside organization founder. Oversaw design process and audiobook creation, and managed the marketing/distribution strategy.• Created video training course to complement main organization content, ensuring effective implementation. Produced videos, wrote copy, created course pages, and developed supplemental materials.• Performed day-to-day maintenance and management of organization’s main website and multiple supplementary sites, building and updating homepages, landing pages, gated resource portals, donation pages, event pages, and blog posts.• Created and executed the strategy for social media accounts to build awareness on Facebook and Instagram. Hired and managed outside agency to coordinate and execute Facebook and Google ad strategies to generate new leads.• Coordinated two annual events: golf tournament fundraiser and leadership conference. Executed marketing and communication strategy and built systems for planning, tracking progress, and event execution. Show less

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Athens, Georgia Area

• Managed the ongoing activities of the Ramsey Student Center• Provided excellent customer service to patrons• Supervised on-duty student staff, enforcing policy and overseeing staff responsibilities• Set up for various activities and events that occur throughout the facility• Performed other special tasks both daily, such as counting money, and as they arise, such as handling emergencies

Athens, Georgia Area

• Processed patrons and assisted with needs at admissions desk• Supervised equipment checkout and sales to patrons• Monitored entrance doors for special events