Jackson Borges Email & Phone Number

Curitiba E Região

Fostered a collaborative work environment, aligning stakeholders and the team with strategic goals, and leading the definition of product vision and OKRs.Identified opportunities for innovation through market analysis and customer feedback, proposing improvements and new features for the product.Managed all stages of the product lifecycle using agile methodologies (Scrum/Kanban), being responsible for creating and maintaining the product roadmap and backlog, documenting requirements, and writing user stories.Oversaw the efforts of the engineering and product design teams, ensuring the execution of necessary tasks and conducting quality control on deliverables.Led the development of a new vacation rental platform, resulting in a 20% increase in achieving a 20% increase in the proprietary channel’s share of revenue mix within six months of launch.Coordinated the optimization of conversion rates, increasing them by over 40% through data analysis and discovery initiatives in collaboration with the technology team.Led the squad to reduce page loading time of critical sections of the booking funnel by up to 4x, significantly enhancing the user experience.End-to-end leadership of the "Online Check-in" project, which facilitated guest identification from third-party channels, streamlining access to accommodations. Contributed to the development of a generative AI-powered customer support system, increasing response efficiency.

Curitiba, Parana, Brasil

Led the successful rebranding of Yogha, overseeing all aspects of art direction to create a cohesive and compelling brand identity. Developed and executed traffic acquisition strategies using Google Ads, Facebook Ads, leading to an increase in 55% increase in return on ad spend (ROAS) in under 3 months. Created detailed dashboards and reports to measure digital performance using Google Analytics and Looker Studio. Coordinated production of high-quality social media content, ensuring consistent and engaging brand messaging and supervised public relations efforts.

Curitiba, Parana, Brazil

Gathered requirements and created project specifications, acting as Product Owner for the new company website, coordinating deliverables with the development team. Developed wireframes and high-fidelity prototypes to guide the design process. Planned and created content for social media platforms and analyzed performance results. Planned and implemented strategic internal and external communication efforts. Supported the organization of online and offline events and coordinated activations at industry fairs and symposiums.

Curitiba, Parana, Brazil

Conducted the development of new products, from initial conception to final design. Carried out prototyping to test and refine design concepts, using 3D printers and Laser Cutters. Created technical and visual representations and complex virtual product models using AutoCAD, SolidWorks and Keyshot. Developed the complete visual identity for the brand, ensuring a cohesive and attractive image across all communication materials.

Nottingham, United Kingdom

Carried out the research and development of urban furniture, intending to revitalize peripheral areas of the city.

Csf Exchange Programme - Ba Product Design - 3Rd Year, Product Design

Bacharelado Em Design, Desenho Industrial, Design De Produto