• Developed the Go-To-Market strategy and pricing for the bundling of MarTech solutions to create operational synergies, greater adoption & higher profitability with retail partners.• Negotiated and closed high-value contracts resulting in $5.44MM in Retailer SAAS revenue over two years driving retailer adoption and increasing inventory to monetize on behalf of CPGs. • Expanded market presence for a mid-cap company specifically focused on Incentives, Loyalty, RMN, eCommerce solutions to help retailers with shopper engagement, shopper savings and increase inventory for CPGs to invest.• Worked to develop Quantitative Value Prop selling and Financial Modeling to determine pricing strategies to ensure more consistency in revenue from retail partners.• Collaborated cross-functionally with product, marketing and sales teams to align business objectives and optimize client engagement.

• Assisted in the strategic creation and implementation of digital software programs to provide to retailers nationwide.• Managed Third-Party partnerships and developed Go-To-Market strategies, ensured operational execution and strategic profitability of those partnerships.• Collaborated with the sales team to advise brick and mortar grocery retailers on development and implementation of digital marketing strategies to drive sales growth.• Managed a digital P&L consisting of eCommerce, websites and loyalty programs.• Integral part of a Retail Media Network development that leverages new revenue streams from CPG’s campaigns to reach consumers across the UNFI supplied landscape.

• Manage sales territory by providing new business clients with digital marketing solutions• Grow our digital marketing agency, by effectively deploying our suite of products (SEM, Organic & Local SEO, Programmatic, Websites, Email, YouTube, Spotify, Connected TV)• Understand client objectives and goals and providing solutions for specific, measurable outcomes• Analyze campaigns through Google Analytics to accurately determine success and gain insights for future campaigns

• Managed a sales territory, including client presentations, client customer service• Maintained large businesses’ marketing campaigns through market analysis and strategic planning • Grew territory by increasing new business 50% YOY in the last 6 months• Advised clients on effective print and digital marketing strategies to grow their business

• Assisted in implementation of SelectUSA, a federal program initiated to promote Foreign Direct Investment in the United States.• Collected and analyzed information for market research reports.• Assisted in the preparation and execution of trade events and trade missions.• Conducted service inquiries to help U.S. companies find partnerships and distributors in the UK market.

• Conduct research on corporations and securities using defined procedures to identify relationships and provide reliable and credible data for risk management and regulatory compliance purposes.• Monitor various market segments through external research and proprietary software for indicators suggesting an update to tracked securities, entities, and corporations.

• Marketing internship supporting the 3M Championship, a Senior PGA Tour event.• Execution of Allianz Pro-Am, Wendy’s Classic Golf Tournament, and programs for corporate sponsors.• Planned and executed marketing programs to achieve sponsorship, attendance, and other business objectives.