Senior Marketing Manager
CurrentManaged execution of $1.8M in branding and sponsorships annually. Grew revenues 837% from $192k to the $1.8M by securing partnerships with sports marketing companies handling major universities, sporting events and prominent non-profit organizations.- Managed $300K annual budget with full accountability for performance against immediate and long-range corporate objectives.- Managed multiple advertising campaigns with media partners across the Carolinas while assisting 'Corporate Branding' department with rollout of corporate advertising plans. Coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings.- Effectively coordinated with sales management to provide sales collateral for lead generation, customer retention and manage direct mail campaigns in top markets as part of the local advertising support.- Selected to AT&T HIPO (High Potential) Leadership Succession ProgramRecognized with Marketing Key Contributor Award - 2010, 2014, 2015
