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20+ years of Product and GM leadership experience in Enterprise SaaS, D2C marketplaces and B2C mobile and web apps, including LLM-powered solutions. Scaled companies from $40M to $130M+ ARR, growing teams to 30+ across global markets. CPO / SVP with product-led growth (PLG) expertise in Enterprise and Consumer, driving product innovation and building GTM strategies.CAREER HIGHLIGHTS• Grew ARR by 65% in 18 months at Suzy by scaling product-led growth (PLG), turning around B2C, and expanding from a single domestic B2B product to a global multi-product offering• Transformed legacy on-prem application at OpenText into a cloud-native SaaS solution, generating $130M+ ARR and earning market-leader status from leading industry analysts• Doubled the user base of Suzy’s consumer app, boosted user engagement by over 40%, and cut acquisition costs by nearly 25%• Built and led high-performing team of 35+ across product, marketing, customer success, design, and business analysis across North America, EMEA, and APACCommercially focused, data-driven product leader specializing in:• Scaling B2B SaaS and B2C e-commerce products from <$40M ARR to $130M+ ARR by identifying and prioritizing winning solutions and strategies• Building from scratch professional product organizations with strong product cultures and high-performing teams• Upgrading legacy product operating models to SaaS, unlocking revenue and revitalizing market positioningSKILLS, COMPETENCIES & EXPERTISEProduct Leadership, Vision, Strategy & Execution, Turnarounds & Transformation, Revenue & Margin Growth, Branding & Positioning, Go-To-Market Strategy, Solution Innovation, C-Level Advisor, Mobile & Web Platforms, AI-Powered Solutions, Agile Development Methodology, Product Audits, Market Viability Assessments, Customer Acquisition & Retention, Global Operations, Cross-Functional Teams, Efficiency & Productivity, Performance Cultures, Training Programs, Key Relationship Management, Requirements Gathering
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Founding MemberSidebar Nov 2024 - PresentSan Diego, California, UsSidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.
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Senior Vice President, Product ManagementSuzy 2022 - PresentNew York, Ny, Us• Developed and executed the overarching product strategy across the enterprise and consumer portfolios. Directed all phases of product development for three flagship products, including Suzy Insights, Suzy Live, and Suzy Audiences. Headed customer support and service with a primary focus on continuously improving operational efficiency and services delivery. Managed 7 direct reports, 24 indirect personnel, and an annual budget responsibility of $16.5M.• Transformed an inexperienced team of Product Managers, Product Marketers, Business Analysts, Designers, Engineers, and UX Professionals to create a high-performing organization that consistently surpassed previous benchmarks for delivery velocity and product reliability. • Defined the product vision and strategy for the Suzy Research Cloud market research platform. Emphasized the ability to leverage agile and quantitative research and qualitative virtual consumer interviews to deliver real-time, data-driven insights that help business customers chart the best course of action. Integrated UX enhancements, AI personalization features, and performance improvements to increase annual recurring revenue (ARR) by 65% in 18 months.• Introduced PLG strategies and features that improved SaaS renewal rate by 60%• Engaged the Heads of Market Research from leading global enterprises, including Google, Microsoft, Citibank, Unilever, and Kraft Heinz, to fully understand their needs and guide development priorities. • Spearheaded the implementation of AI-powered solutions to enhance productivity and efficiency in the Customer Support division. Automated mundane tasks and transitioned support to LLM-driven chatbots, enabling agents to refocus on complex customer inquiries and high-value activities. Attained record-high 20%+ increases in support team NPS scores while reducing operational costs by $1.5M. -
Vice President Of Product, B2CSuzy 2021 - 2022New York, Ny, Us• Led the strategy and execution for Suzy Audiences, a market research panel of more than 1 million diverse consumers providing targeted insights into consumer behaviors, preferences, and trends. Carried out priority development initiatives, drove innovation, and headed the acquisition and retention of users across mobile and web apps. Managed 3 direct reports, 8 indirect team members, and an annual budget of $4.5M.• Spearheaded the strategic development of essential features in the Crowdtap web app and iOS and Android mobile applications. Streamlined the sign-up process, making it 75% faster without sacrificing quality, and introduced gamification to create a more engaging and enjoyable user experience. Within one year, doubled the user base, boosted engagement by over 40%, and cut user acquisition costs by nearly 25%. • Revamped the company’s approach to product development with streamlined roadmap and backlog frameworks, regular product and roadmap evaluations, and more efficient stakeholder engagement. Implemented an A/B testing initiative, which accelerated the transformation of ideas into successful solutions in just four weeks. Delivered a 6x increase in velocity and 4x reduction in quality concerns before scaling the initiative to drive improvements in departments across the enterprise.
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Director Of Product ManagementOpentext 2018 - 2021Waterloo, On, Ca• Directed all phases of product development and led the evolution of the OpenText portfolio of digital-experience platforms, web content management (WCM) solutions, and multivariate testing applications to expand the customer base and drive a P&L of $130M in annual revenue. Headed the conversion of OpenText TeamSite application and enterprise WCM platforms into a cloud-native software as a service (SaaS) solution. Managed an international team of 8 direct reports and an annual budget of $17.5M.• Spearheaded the consolidation of three distinct WCM solutions obtained through multiple acquisitions to create a single, cohesive platform while eliminating complexities caused by separate customer bases, development teams, and strategic roadmaps. Developed new migration tools to facilitate the low-cost transition of customers from alternative products to TeamSite. Streamlined the customer experience, reinforced TeamSite’s standing as a flagship solution, clarified positioning in the market, delivered a 23% increase in revenue, and achieved “market leader” designations in key industry analyst reports.• Audited numerous third-party tools and solutions within the TeamSite product, identified opportunities for substitution with proprietary, in-house alternatives, and achieved an annual cost savings of $5.8M. • Worked closely with key decision-makers at OpenText client organizations worldwide, including Google, Visa, Citi, Marriott, Lockheed Martin, DBS Group, Vodafone, and Agence France-Presse, to gain critical insights into customer challenges and influence the strategic direction of product roadmaps. -
Group Product ManagerShutterfly, Inc. 2015 - 2018San Jose, Ca, Us• Defined strategies, prioritized roadmaps, and delivered products to optimize the Shutterfly.com shopping experience for millions of customers each year and drive $1B in revenue. Collaborated with key stakeholders to operationalize a shared vision into an optimal e-commerce experience for customers. • Spearheaded a comprehensive audit of third-party beacons across Shutterfly.com pages, eliminated redundancies, and optimized placements. This initiative enabled a 28% improvement in web performance, which reduced user friction and streamlined the shopping and checkout process for customers. • Introduced personalized, targeted marketing into customer shipments to generate $2M in additional revenue. -
Principal Product ManagerShutterfly, Inc. 2012 - 2015San Jose, Ca, Us• Developed the product vision and strategy for Shutterfly’s data warehouse business unit, transforming the organization from a cost center into a major revenue driver. Devised and launched a Data as a Service (DaaS) solution that empowered internal customers to manage, use, and monetize data intelligently, which generated substantial CRM and upsell revenue. • Led the transition of the data warehouse unit from waterfall application development to the Agile product development methodology. Delivered training on using Agile effectively, which empowered the team to better prioritize work and handle multiple projects simultaneously. Achieved an 8x decrease in quality issues while accelerating development and reduced the reliance on offshore engineering by nearly 25%.
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Senior Product ManagerNokia 2008 - 2012Espoo, Southern Finland, Fi -
Senior Marketing ManagerMotorola 2006 - 2008Chicago, Illinois, Us -
Managing Editor & Content ManagerStanford University 2005 - 2006Stanford, Ca, Us -
Editor In Chief, Dev2Dev.Bea.ComBea Systems 2002 - 2005Us -
Managing EditorStartups.Com 2000 - 2001Columbus, Ohio, Us -
Founder & Editor In ChiefRadiodigest.Com 1996 - 2000
Jason Jackson Skills
Jason Jackson Education Details
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Unc Kenan-Flagler Business SchoolGlobal Concentration -
San José State UniversityMinor In Economics
Frequently Asked Questions about Jason Jackson
What company does Jason Jackson work for?
Jason Jackson works for Sidebar
What is Jason Jackson's role at the current company?
Jason Jackson's current role is SVP Product | $130M+ B2B SaaS | Marketplace Growth | LLM Solutions.
What is Jason Jackson's email address?
Jason Jackson's email address is jj****@****ail.com
What is Jason Jackson's direct phone number?
Jason Jackson's direct phone number is +140864*****
What schools did Jason Jackson attend?
Jason Jackson attended Unc Kenan-Flagler Business School, San José State University.
What skills is Jason Jackson known for?
Jason Jackson has skills like Product Management, Cross Functional Team Leadership, Strategy, Analytics, Leadership, E Commerce, Mobile Devices, Competitive Analysis, Crm, Web Analytics, Management, Business Intelligence.
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