Jennie Jackson Email & Phone Number

Los Angeles, California, United States

🪜 Ladder Up Home Loan Grant Campaign: Increased first-time homebuyer engagement by 41% and achieved a 95% MQL to SAL conversion rate through innovative multi-channel marketing strategies including direct mail and targeted search advertising.🌟 Inclusive Brand Evolution: Leveraged audience insights and led studio and agency teams in a brand evolution designed to reflect a more inclusive image look, feel and messaging across all marketing channels.📈 Elevated Performance Benchmarks: Doubled lead conversion rates and drove a 416% increase in banking intent with strategic programmatic OOH and mobile retargeting. This initiative significantly bolstered brand trust and equity in key markets including NYC, LA, and SF.🛠️ WTH is a HELOC?: Significantly boosted client engagement with a 316% increase in click-through rates and a 50% decrease in lead costs, using compelling visual storytelling to simplify complex financial products for high-net-worth clients.🎥 Video Production: Directed the development and execution of City National's brand anthem video, Tribeca festival trailer, and client and colleague testimonials. This content enhanced brand visibility across B2C, B2B, and entertainment lines of business, leveraging diverse media platforms to reinforce brand awareness.

Greater Los Angeles Area

📊 Enterprise Content Strategy: Spearheaded the development of City National's enterprise content strategy by analyzing seasonality, search trends, and consumer behavior. This alignment across business lines resulted in a 160% increase in marketing output year-over-year, significantly boosting brand consistency and visibility.💸 Preferred Banking Relaunch: Orchestrated a creative marketing strategy for the relaunch of Preferred Banking, positioning it as means to legacy creation. By working closely with brand strategy, media, and client insights teams, this effort led to a $60.1 million increase in assets under management.📢 PPP Program Communications: Led PPP program communications at City National during the pandemic, directing crucial support to small businesses. This pivotal role contributed to the bank's recognition as a top SBA lender, enhancing its reputation and supporting the community during a critical period.📱 Mobile Banking App Launch: Led copywriting for the launch of the new mobile banking app, collaborating with digital product teams on app interfaces and promotional materials. This initiative drove 45% of app downloads through marketing efforts, significantly enhancing digital engagement.

Greater Los Angeles Area

📚 Fresenius Kidney Care: Developed comprehensive patient and physician educational materials detailing dialysis methods and dietary considerations essential for kidney health. Tailored content to enhance clarity and engagement, addressing critical healthcare information needs.📧 The Bachelor: Created engaging email newsletter content for ABC Disney's The Bachelor franchise, leveraging the popular fantasy league format to boost viewer engagement. Developed a content strategy centered on weekly updates and predictions, enhancing active participation among fans.🌟 Type:A Deodorant: Orchestrated the brand identity, digital content, and marketing strategies from inception as a direct-to-consumer brand to its expansion into major retailers like Target, Credo Beauty, and Whole Foods. Managed all aspects of branding, website content, and social media interactions, driving rapid growth and market penetration.

Boston, Massachusetts

🏥 Healthcare Clients: Led copywriting initiatives for major healthcare and insurance clients including B.Braun, Blue Cross Blue Shield FEP, and Horizon Blue Cross Blue Shield of New Jersey.💊 B.Braun's Clorotekal: Spearheaded the launch campaign, crafting patient and provider communications to ensure FDA compliance and high readability for patient accessibility.🌐 Blue Cross Blue Shield FEP: Developed engaging web and social media content focused on health and wellness, enhancing user understanding of benefits and application processes. Contributed to a content strategy that aligned with compliance and research standards.💡 Horizon BCBSNJ Rebranding: Played a pivotal role in winning a rebranding pitch, collaborating with an art director to bring an irreverent approach to healthcare. Our campaign featured tools like 24/7 nurse chat and a virtual concierge, positioning the brand strongly against emerging competitors.

Greater Boston Area

🦃 Ocean Spray: Led creative direction and content strategy for an award-winning Thanksgiving campaign, collaborating with cross-functional teams to develop an interactive holiday table feature. This initiative enhanced user engagement and brand connectivity, earning a Silver Hatch Award for Multi-Platform Campaign Excellence.🎥 John Hancock's Vitality HealthyFood: Wrote and produced award-winning video content, scripting dynamic interviews and promotional materials featuring Chef Tom Colicchio. This project received a Platinum AVA Digital Award and a Bronze Telly Award.📖 Orencia Social Media: Developed and led the execution of the social media playbook, collaborating with designers and account managers to establish a comprehensive brand and content strategy. This ensured regulatory compliance and reinforced brand identity across digital platforms.🏆 Novartis' Living Like You: Conceptualized and authored impactful content for an award-winning digital platform focused on Multiple Sclerosis awareness. Contributed articles on sensitive topics, enhancing patient engagement and education, which helped earn a Bronze Clio Health Award for innovative patient engagement.

Greater Boston Area

Clients: Boston Red Sox, Breeders' Cup, Cooked Perfect, Eastern Bank, Red Hat Enterprise Linux, Microsoft NERD

Boston, Ma

Century City, Ca

M.A, Publishing And Writing

B.A, Literary Journalism, Film And Media Studies