Marketing Manager - Marketing, Advertising, & Events
Marine Corps Air Station Miramar & Marine Corps Recruit Depot San Diego
As a Marketing Manager for 2 Marine Corps bases, I manage marketing, branding, sponsorship and advertising projects for internal departments and external clients. • Consulted with program directors to develop and execute strategic marketing plans for their programs, events, and Marine Corps initiatives • Managed social media accounts and digital campaigns for 3 different military brands (MCCS Miramar, MCCS MCRD, MCRD BootCamp Challenge Race)• Increased social media and web… Show more As a Marketing Manager for 2 Marine Corps bases, I manage marketing, branding, sponsorship and advertising projects for internal departments and external clients. • Consulted with program directors to develop and execute strategic marketing plans for their programs, events, and Marine Corps initiatives • Managed social media accounts and digital campaigns for 3 different military brands (MCCS Miramar, MCCS MCRD, MCRD BootCamp Challenge Race)• Increased social media and web engagement by developing and experimenting with new ideas for content, copy, graphics, and video • Tracked and evaluated social media and web traffic to assess customer habits and preferences to improve upon our content and delivery strategy• Created copy and proofed content and design of marketing collateral for social and digital media outlets, website, print, brochures and other internal and external communication channels• Collaborated with graphic designers to develop brand concepts and designs for different social and web media, and print collateral • Researched social media trends and tech among the military demographic• Acquired 7 new digital and print marketing channels for our promotional strategy by building external relationships with military affiliates to promote our events to the San Diego military community at large• Facilitated communication efforts between MCCS, Marine units & external sponsors & advertisers• Presented proposals and negotiated sponsorship and advertising contracts for events and military programs • Procured over $75,000 in sponsorship and advertising cash and value in kind in less than 1 year• Coordinated the MCAS Miramar Air Show Expo – event logistics, and sales contracts for over 80 clients Show less