Latoya Jackson Email & Phone Number

• Pioneered and implemented a transformative NIL program, turning college athletes into influential Gold’s Gym brand ambassadors. Achieved significant sponsorship revenue growth while managing the Athlete Division single-handedly on a conservative budget of $75K.• Established a streamlined athlete onboarding process, aligning expectations with Gold’s Gym standards, and integrating athletes into national opportunities. • Solely directed the athlete roster, enhancing relationships, implementing performance plans, and improving tracking systems for athlete excellence.

Usa

• Formulated and executed player marketing strategies for NBA talent, leading to a consistent annual increase in sponsorship revenue (2021: $3.8M)• Implemented targeted marketing initiatives to retain a competitive advantage, utilizing digital platforms like Google Adwords, Facebook Ads, and Twitter Promote. • Managed day-to-day staff operations, recruitment, and contributed to business development.

Greater Los Angeles Area

• Executed experiential marketing initiatives across multiple Nike Brand Categories.• Led projects, optimizing workflows for event success, and contributing to a significant digital engagement growth of 500K+• Managed logistics for high-profile basketball talent appearances, executing 15+ campaigns and 4 key product launches. Resulted in a remarkable 1.5M+ surge in direct-to-consumer sales and a substantial 25M+ increase in brand awareness impressions.

Los Angeles

Greater New York City Area

Ma, Sports Management And International Development

Research focused on the impact of sporting experiences on adolescent girls in developing countries.

Ba, Social Welfare