Jackson Lund Email & Phone Number

Remote

Manage marketing efforts for two app-centric brands.

Remote (Salt Lake City, Utah)

Ran a marketing team to improve customer acquisition and ROI through data-driven testing and optimization.

Greater Salt Lake City Area

• Develop marketing automation platforms and campaigns for small businesses to help with customer acquisition and retention
• Create SEO strategies that boost the domain rating of companies and rank keywords
• Help with website re-designs and optimizing pages to increase conversion rate
• Implement key issue areas in digital marketing strategies to improve company growth
• Create paid media campaigns for demand generation and acquisition campaigns

Cottonwood Heights, Utah

• Responsible for creating and executing simultaneous campaigns across multiple markets in USA and Canada. Manage $500,000+ monthly ad spend across Facebook/Instagram and Google AdWords.
• Write high-converting web content, ad copy, and automated email campaigns.
• Responsible for optimizing landing pages for conversions.
• Perform A/B tests on ad-copy, geo-targeting, and audience demographics to achieve desired KPIs.
• Monitor competitor campaigns and ads, and perform SWOT analysis to identify opportunities.
• Skilled in Facebook Ads Manager.

• Develop and oversee the company's Digital Marketing strategy
• Focus on developing growth, brand reputation, and establishing a customer lifecycle
• Establish KPIs to ensure proper goals are met
• Connect with other non-profits to create strategic partnerships
• Establish events and network to raise money

Lindon, Utah

• Managed a team of marketers to generate paid, email, SMS, social and organic marketing campaigns
• Developed monthly budgets of $2+ million for the marketing department that included cost of sale, revenue, orders, average order value, conversion rate and traffic targets for each channel
• Reported daily on each channel’s performance versus their daily and monthly targets
• Advanced marketing strategies by pulling data through SQL, Big Query, and Google Analytics
• Managed segmentations for a customer database of 2.2+ million
• Optimized automated emails to produce 47% more orders and 33% more sessions monthly

3125 Executive Parkway, Lehi, Utah

• I managed the strategic creation and development of marketing campaigns for the US and eight other countries, which amounts to a subscriber base of over 1.3 million people. This includes tracking campaign performance.
• Integrated Marketo and Vibes as the company's standard email service provider and text messaging marketing provider
• Created the best performing video in company history that has over 500 thousand views and a total Facebook reach of 1.6 million
• Average Facebook post stats of 687k reach, 223k video views, 16k interactions, and 4.6k shares
• Increased the average month-over-month viewership by 10.49%
• Reached over 1 million blog page-views in a single month

3125 Executive Parkway, Lehi, Utah

• I worked exclusively on Young Living's blog where I Ideated, researched, and developed blog content including videos, infographics, interactive media, and text. This required me to Manage cross-departmental.
• Redesigned metric reporting which included the addition of tracking revenue and new customer signups
• Developed Young Living's Pinterest account to include original blog content without increasing the departments design budget
• Implemented a new data-driven approach to content creation

Remote

• Created demand generation campaigns through LinkedIn, AdWords, and Facebook
• Developed retargeting campaigns to reach out to potential customers with display ads
• Incorporated advanced marketing automation campaigns to reach out to customers
• Established buyer personas to increase conversion rates with proper messaging
• Created email automation outreach programs

Greater Salt Lake City Area

• Worked independently to market services to businesses from Ogden to Provo
• Initiated high-profile business leads for contract proposals worth upwards of $50,000
• Obtained service quotes from a variety of businesses for evaluation
• Built trusted relationships with customers to increase customer satisfaction

Salt Lake City, UT

• Managed and executed a drip campaign through MailChimp
• Obtained and provided research for a drip campaign to test product viability
• Researched and developed a white paper that emphasized product benefits to increase the customer database

Salt Lake City, UT

- Developed the initial feasibility test for the online mentor program to generate revenue- Worked on creating a landing page with a Livestream video feed via WordPress

Salt Lake City, UT

- One of nine representatives to graduate, of the initial 27, due to sales metrics and professionalism- Achieved sales success through the ability to build value in products- Gained the ability to over-come customer objections through building professional relationships

Salt Lake City, UT

- Communicated in person with patients to determine their eligibility for research participation- Used excel to organize and accurately record patient information