Jackson Lund Email & Phone Number

Remote

Manage marketing efforts for two app-centric brands.

Remote (Salt Lake City, Utah)

Ran a marketing team to improve customer acquisition and ROI through data-driven testing and optimization.

Greater Salt Lake City Area

• Develop marketing automation platforms and campaigns for small businesses to help with customer acquisition and retention• Create SEO strategies that boost the domain rating of companies and rank keywords• Help with website re-designs and optimizing pages to increase conversion rate• Implement key issue areas in digital marketing strategies to improve company growth• Create paid media campaigns for demand generation and acquisition campaigns

Cottonwood Heights, Utah

• Responsible for creating and executing simultaneous campaigns across multiple markets in USA and Canada. Manage $500,000+ monthly ad spend across Facebook/Instagram and Google AdWords.• Write high-converting web content, ad copy, and automated email campaigns.• Responsible for optimizing landing pages for conversions.• Perform A/B tests on ad-copy, geo-targeting, and audience demographics to achieve desired KPIs.• Monitor competitor campaigns and ads, and perform SWOT analysis to identify opportunities.• Skilled in Facebook Ads Manager.

• Develop and oversee the company's Digital Marketing strategy• Focus on developing growth, brand reputation, and establishing a customer lifecycle• Establish KPIs to ensure proper goals are met• Connect with other non-profits to create strategic partnerships• Establish events and network to raise money

Lindon, Utah

• Managed a team of marketers to generate paid, email, SMS, social and organic marketing campaigns• Developed monthly budgets of $2+ million for the marketing department that included cost of sale, revenue, orders, average order value, conversion rate and traffic targets for each channel• Reported daily on each channel’s performance versus their daily and monthly targets• Advanced marketing strategies by pulling data through SQL, Big Query, and Google Analytics• Managed segmentations for a customer database of 2.2+ million• Optimized automated emails to produce 47% more orders and 33% more sessions monthly• Acquired backlinks for vital keywords and optimized page content to increase month-over-month organic traffic and orders by 14% and 21%, respectively • Conducted A/B tests to improve traffic, conversions, and overall revenue• Coordinated with international ecommerce sites to improve/launch marketing campaigns• Established a data-driven mentality and a relationship-based management style to increase month-over-month revenue growth for the marketing department by 18%

3125 Executive Parkway, Lehi, Utah

I managed the strategic creation and development of marketing campaigns for the US and eight other countries, which amounts to a subscriber base of over 1.3 million people. This includes tracking campaign performance, conducting a/b tests, providing general email counsel, and more. Achievements:• Integrated Marketo and Vibes as the company's standard email service provider and text messaging marketing provider• Created the best performing video in company history that has over 500 thousand views and a total Facebook reach of 1.6 million• Average Facebook post stats of 687k reach, 223k video views, 16k interactions, and 4.6k shares• Increased the average month-over-month viewership by 10.49%• Reached over 1 million blog page-views in a single month

3125 Executive Parkway, Lehi, Utah

I worked exclusively on Young Living's blog where I Ideated, researched, and developed blog content including videos, infographics, interactive media, and text. This required me to Manage cross-departmental relationships to ensure efficient collaboration and KPI achievements.Achievements:• Redesigned metric reporting which included the addition of tracking revenue and new customer signups• Developed Young Living's Pinterest account to include original blog content without increasing the departments design budget• Implemented a new data-driven approach to content creation

Remote

• Created demand generation campaigns through LinkedIn, AdWords, and Facebook• Developed retargeting campaigns to reach out to potential customers with display ads• Incorporated advanced marketing automation campaigns to reach out to customers• Established buyer personas to increase conversion rates with proper messaging• Created email automation outreach programs

Greater Salt Lake City Area

• Worked independently to market services to businesses from Ogden to Provo• Initiated high-profile business leads for contract proposals worth upwards of $50,000• Obtained service quotes from a variety of businesses for evaluation• Built trusted relationships with customers to increase customer satisfaction

Salt Lake City, Ut

• Managed and executed a drip campaign through MailChimp• Obtained and provided research for a drip campaign to test product viability• Researched and developed a white paper that emphasized product benefits to increase the customer database

Salt Lake City, Ut

- Developed the initial feasibility test for the online mentor program to generate revenue- Worked on creating a landing page with a Livestream video feed via WordPress

Salt Lake City, Ut

- One of nine representatives to graduate, of the initial 27, due to sales metrics and professionalism- Achieved sales success through the ability to build value in products- Gained the ability to over-come customer objections through building professional relationships

Salt Lake City, Ut

- Communicated in person with patients to determine their eligibility for research participation- Used excel to organize and accurately record patient information