Margaret Jackson

Margaret Jackson Email and Phone Number

Marketing Director @ HFD
Chicago, IL, US
Margaret Jackson's Location
Chicago, Illinois, United States, United States
About Margaret Jackson

Multifaceted and growth-driven senior product marketing professional with an intrinsic drive to make a meaningful impact.Over the past 11+ years, I’ve navigated the worlds of B2B and B2C enterprise product marketing, working with both startups and established corporations. My journey has shaped me into someone who thrives in dynamic environments and who’s always focused on what truly matters—understanding and serving customers. Colleagues often describe me as having an unwavering commitment to customer-centricity, leading with empathy to get to the heart of customer needs. I enjoy digging into data and consumer insights to craft compelling product narratives that truly resonate. Something else that I take pride in is leading high-impact cross-functional teams. Collaboration is at the core of what I do, and I firmly believe that a team's collective strength is greater than the sum of its parts—something instilled in me early on growing up as one of nine children.Throughout my career, I’ve had the opportunity to create and execute a number of robust go-to-market (GTM) strategies with varying objectives, which have sharpened my strategic thinking and decision-making skills with a relentless focus on achieving set KPIs. This type of clarity has been vital in my ability to foster alignment with senior leadership at key stages, enabling me to consistently drive results that matter. Along the way, I’ve developed a high-level financial acumen, particularly in the lending sector, spanning Legal, Compliance, Credit Risk, Model Analytics, Pricing, and Business Operations, all of which have helped me contribute to strong business outcomes.Beyond my background and skills, plainly said I want to do good. I want my work to mean something and drive positive change, be it big or small. If we all do our part, we can make a difference.

Margaret Jackson's Current Company Details
HFD

Hfd

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Marketing Director
Chicago, IL, US
Margaret Jackson Work Experience Details
  • Hfd
    Marketing Director
    Hfd
    Chicago, Il, Us
  • Producepay
    Senior Director Of Product Marketing
    Producepay Feb 2023 - May 2024
    Los Angeles, California, Us
    ProducePay is an AgFintech company that eliminating the economic and food waste caused by the volatile nature of today’s global fresh produce supply chain. Their Predictable Commerce Platform gives growers and buyers greater control of their business by providing unprecedented access to each other, capital, trading, insights, and greater supply chain visibility.Key Highlights:- Established the product marketing function, introducing scalable customer-segmented growth strategies within sales and across marketing groups including Events (180+ annually), Public Relations (30+ releases), Content (200+ blogs, whitepapers, case studies), Digital (250+ campaigns), Brand, and Creative (videos, product sheets, pitch decks, demos)- Drove newfound collaboration across key departments including Product, Sales, Customer Success, Risk, and Legal to create high-impact balanced strategic product roadmaps, while also leading sales enablement training sessions, boosting year-over-year revenue growth by over 75% and achieving a customer retention rate of over 90%
  • Sofi
    Senior Product Marketing Manager, Personal Loans
    Sofi Mar 2022 - Feb 2023
    San Francisco, California, Us
    SoFi is a finance company on a mission to help people get their money right by providing the tools they need to take control of their financial futures.Key Highlights:- Drove substantial growth for the flagship product strategy, achieving consistent quarterly new acquisition and cross-sell revenue of over 20% through strategic initiatives in messaging, channel allocation, audience segmentation, funnel optimizations, and promotional offer activities- Administered over $200M annual acquisition marketing budget across more than 10 channels, optimizing spend efficiency and ROI through analysis of effectiveness and measurement of new accounts, CAC, and LTV. Channels included affiliates, paid digital (SEM, paid social, display), media (television, digital media direct, radio), direct mail, and lifecycle marketing. Most notable impact: increased Affiliates revenue by 20%, developed social and email creatives achieving higher conversation rates of 18% and 23%, respectively, identified new Direct Mail cross-sell segment resulting in 12% incremental revenue
  • Discover Financial Services
    Senior Marketing Manager, Strategic Partnerships | Paypal
    Discover Financial Services Jun 2021 - Mar 2022
    Riverwoods, Il, Us
    Discover is a leading digital bank and payments services company with a mission to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.Key Highlights:- Directed major issuer and merchant relationships, driving key business development initiatives, optimizing performance metrics, and enhancing profit and loss (P&L) outcomes, achieving over 10% of annual portfolio sales valued in billions- Developed partner strategies, securing internal and external buy-in for dynamic product and marketing roadmaps implementations through shared objectives (best-in-class experience, new accounts, and sales growth). Seamlessly coordinated intercompany resources with a concentrated focus on effective measurement, continuous optimization, and expense management to achieve timelines while exceeding KPIs- Utilized strategic, data-driven thinking to enhance partnership and secure prioritization over other financial providers
  • Discover Financial Services
    Principal Product Strategy Marketing Manager, Student Card
    Discover Financial Services Jul 2020 - Jun 2021
    Riverwoods, Il, Us
    Discover is a leading digital bank and payments services company with a mission to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.Key Highlights:- Developed and oversaw Student Card product roadmap, leading strategy for 8+ cross-functional teams and channels with a hyperfocus on student customers establishing strong financial foundation- Identified strategic product opportunities through consumer insights, marketplace developments, and customer behavioral and direct feedback analysis developing business cases to prioritize highest impact initiatives, including product features, value proposition narrative, user experiences and application/underwriting process enhancements, partnerships, new channels, to strengthen #1 market position- Managed internal and external performance marketing strategies across 6+ channels, including relationship management with largest marketplace affiliates, while implementing advanced customer segmentation offer strategies utilizing A/B testing- Drove new innovative creative strategies like credit score education resulting in statistically significant conversion rates of 35%+ over existing
  • Discover Financial Services
    Product Marketing Manager, Rewards Redemption
    Discover Financial Services Oct 2019 - Jul 2020
    Riverwoods, Il, Us
    Discover is a leading digital bank and payments services company with a mission to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.Key Highlights:- Managed enterprise-wide redemption strategy for the entire credit card portfolio to drive enhancements, product innovations, and business cases based on customer feedback and market needs, resulting in over 30% annual growth in redemptions with mutual benefit of helping customers reach financial goals- Created tailored product and communication strategies to align with enterprise and department-specific KPIs, supporting key business lines while ensuring seamless end-to-end redemption program customer experiences, including ongoing systems maintenance and controls reporting monitoring and resolution
  • Discover Financial Services
    Product Owner, Authorized User
    Discover Financial Services Jul 2018 - Sep 2019
    Riverwoods, Il, Us
    Discover is a leading digital bank and payments services company with a mission to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.Key Highlights:- Oversaw end-to-end multi-channel customer experience and product roadmap, including feature and user story creation and prioritization, initiative requirement definition, grooming sessions facilitation, and establishment of protocols for validation and performance measurement- Built and delivered innovative customer experience involving rigorous compliance requirements resulting in $100M+ in incremental sales- Acted as lead contributor in new enterprise-wide organizational change, including creation of standardized frameworks and processes for cross-functional collaboration to increase efficiency and streamline operations
  • Discover Financial Services
    Growth Marketing Manager
    Discover Financial Services Jul 2017 - Jul 2018
    Riverwoods, Il, Us
    Discover is a leading digital bank and payments services company with a mission to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.Key Highlights:- Formulated and executed tailored business strategies to restore customer loyalty and enhance brand advocacy through integrated multi-channel marketing campaigns, contributing $70M+ in new sales- Collaborated and managed cross-functional relationships across departments such as Analytics, Finance, Pricing, E-Business, Customer Service, Business Technology, Workforce Management, Creative Agency, and Legal to execute diverse marketing initiatives- Conducted ongoing data analysis to refine targeting and customer segmentation, continually evolving and optimizing strategies to boost performance outcomes
  • Sprint
    Growth Marketing Manager
    Sprint May 2015 - Jun 2017
    Overland Park, Kansas, Us
    Sprint (now T-Mobile) is a telecommunications company known as the "Un-carrier", offering reliable connectivity for all through an unmatched combination of value and quality, and driving disruption that creates competition and innovation in wireless.Key Highlights:- Developed and executed high-impact sponsorship and partnership strategies tailored to regional team objectives, driving targeted brand visibility and engagement.- Led the management and execution of national and local partnerships, orchestrating integrated marketing campaigns, immersive consumer activations, and custom brand integrations that amplified brand presence and resonance.- Collaborated across key departments to spearhead multi-channel sales initiatives, playing a key role in the successful launch of high-profile products and bundled pricing through coordinated marketing efforts.- Crafted and implemented comprehensive social media strategies for the region, overseeing both organic and paid channels to maximize audience reach and engagement.
  • Sprint
    Wireless Benefits Manager
    Sprint Aug 2013 - May 2015
    Overland Park, Kansas, Us
    Sprint (now T-Mobile) is a telecommunications company known as the "Un-carrier", offering reliable connectivity for all through an unmatched combination of value and quality, and driving disruption that creates competition and innovation in wireless.Key Highlights:- Spearheaded the development and execution of targeted marketing strategies focused on capturing and expanding enterprise opportunities, driving significant business growth.- Managed strategic partnerships with Fortune 500 customers, leading the creation and management of bespoke internal marketing campaigns to promote employee benefits programs through diverse and impactful media channels.- Pioneered a new customer outlet via social media within the Midwest WBM organization, utilizing Facebook and LinkedIn advertising to enhance brand visibility and engagement.- Collaborated with leading social media platforms and Sprint’s national social media team to elevate brand presence, successfully reaching over 35 enterprise accounts and maximizing audience engagement across the largest potential market.
  • American Marketing Association, University Of Illinois Chapter
    Vp Of Promotions
    American Marketing Association, University Of Illinois Chapter May 2012 - May 2013
    Created brand awareness amongst students and faculty and informed target audience of all of AMA's eventsLed a team of 20+ members in AMA promotions and allowed students to receive real-world guerrilla marketing experiencePromoted organization's brand on campus in order to increase 100+ membership and involvement
  • American Marketing Association, University Of Illinois Chapter
    Vp Of Professional Development
    American Marketing Association, University Of Illinois Chapter Jan 2012 - May 2012
    Leader of case competitions including Google AdWords national contest which included 25+ members on the UIUC teamContacted and coordinated projects with local companies in order for members to receive real-world marketing consulting projects and applicationsAssigned project directors for each project (4+) as well as managed project directors throughout project campaigns
  • Sprint Nextel
    Account Executive Intern
    Sprint Nextel May 2012 - Aug 2012
    Overland Park, Kansas, Us
    Created Microsoft Access databases that centralized information for multiple accounts resulting in increased sales and efficiency of enterprise teamsDeveloped channel strategy for national YMCA and McDonald’s accounts in order to implement marketing programs and increase wireless device salesObtained research method to compile multiple marketing lists for several accounts resulting in savings of over ten thousand dollars
  • University Of Illinois At Urbana-Champaign, College Of Business
    College Ambassador
    University Of Illinois At Urbana-Champaign, College Of Business Jan 2012 - May 2012
    Hosted class shadows who were potential University of Illinois students.Acted as a mentor for shadowing students both during shadow and after in order to provide them with as much information as possible about the University of Illinois and the UIUC student experience.
  • Arc Physical Therapy
    Marketing Intern
    Arc Physical Therapy Dec 2010 - May 2011
    Elmhurst, Illinois, Us
    Created, coordinated and executed a fundraiser to collect clothing to donate to Goodwill.Planned, assembled and coordinated marketing events/meetings resulting in more community involvement and interaction with potential/current clients.Managed the company’s social media (Facebook and Twitter) and encouraged patient communication with the brand.Researched and purchased a variety of promotional tools for multiple clinics.Maintained interactions between physicians, office managers and patients.
  • St. Jude Children'S Research Hospital
    Marketing Intern
    St. Jude Children'S Research Hospital Sep 2010 - Dec 2010
    Memphis, Tn, Us
    Increased brand awareness by shipping/faxing documents and packages across the country to other businesses and donors.Problem-solved any issues regarding offices and donors to keep communication channels clear between the brand and its supporters.Budgeted and aided in planning raffles, silent auctions, collected payments, etc.

Margaret Jackson Education Details

  • Gies College Of Business - University Of Illinois Urbana-Champaign
    Gies College Of Business - University Of Illinois Urbana-Champaign
    Marketing

Frequently Asked Questions about Margaret Jackson

What company does Margaret Jackson work for?

Margaret Jackson works for Hfd

What is Margaret Jackson's role at the current company?

Margaret Jackson's current role is Marketing Director.

What schools did Margaret Jackson attend?

Margaret Jackson attended Gies College Of Business - University Of Illinois Urbana-Champaign.

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