Jackson Mercer Email & Phone Number

Beverly Hills

Position Purpose: Responsible for project managing the development and integration of digital systems required to distribute, market, sell or otherwise exploit the company’s copyrights, as well as cultivating the company’s core repertoire managements system’s metadata database and asset repository.With regard to the development of digital systems, interact with departments across the organization to understand their needs and desires for the digital infrastructure necessary to exploit or market the company’s assets. Oversee the implementation or development of digital tools in conjunction with the Marketing, Publicity and Sales departments, Senior Management, the various operating divisions, and Finance. Project management of application development by interpreting and communicating the internal business goals into the technical requirements needed by the developers to achieve rapid, agile development within a defined budget and timeline.With regard to repertoire management, ensure the timely and accurate entry of music metadata into the company’s primary asset management system for distribution into the digital marketplace, proactively analyze the repertoire database to improve data integrity, and work with external business partners on delivering content to their specifications.Outline of Specific Functions:• Digital Developmento Regularly meet with other departments to understand their needs for digital tools that will better enable the company to market and exploit its assets.o Oversee all web properties and application development initiatives.o Oversee and expand all CRM systems.o Manage all cloud-based infrastructure.• Repertoire Managemento Oversee and manage the label copy function and systems. Set a high standard of excellence for metadata accuracy and timeliness. Establish metadata standards and provide training within the company. Reporting and analysis for internal departments and external business partners.

Beverly Hills, Ca

Position Purpose: To build and maintain the digital infrastructure supporting direct to consumer, business to business and internal company operations.Core Responsibilities:Maintain and build digital infrastructure.Web Development Project ManagementContent management of eCommerce websites.Artist and release driven Direct To Consumer campaign management.1.) Digital Infrastructure:a. Development of digital systems and business processes to: i. Rapidly deploy direct to consumer stores. ii. Report and analyze data of business-to-business initiatives. iii. Maintain user data across email communications, store purchases and preferences. iv. Consistently communicate with various label and artist email lists.2.) Web Development Project Management: Project management of web initiatives with internal and 3rd party web developers including: • Definition of project features and scope.• Technincal communication with development team and non-technical communication with internal marketing and executive teams.• Training documentation of how to use new features through video tutorials.3.) Content Management Supervision of Label and Artist websites:• Products: Maintaining webstore products (CD, DVD, MP3, video streaming and download, merchandise) on label and affiliated artist sites.• Web Banners: maintaining banner delivery schedule and budget.• Editorial Content: supervision of concordmusicgroup.com writers’ content and schedule.

Beverly Hills, Ca

Position Purpose: Manage eCommerce and CRM digital infrastructure and content to maximize engagement with fans and direct sales revenue.Outline of Specific Functions:• Direct to Fan Online Operations and Marketing: o Consistent communication with over 300,000 subscribers targeted across multiple projects, artists, promotions and online channels including websites, social networks, email lists and iPhone applications.o Promotional Website Pages: Set up of free download, enter to win contests and featured promotional pages to correspond with email, social network and new media advertising outreach.o Direct to Consumer Sales Campaigns: Partnering with artist websites on featured release sales campaigns including James Taylor and Carole King, Paul McCartney, Elvis Costello and Ray Charles. Use of Topspin - an eCommerce and digital marketing platform - to offer CD, DVD, digital, merchandise and exclusive high-end bundles for sale through artists’ websites, and to grow the fan base through the use of free downloads. Set up of digital assets in Topspin and fulfillment operations with partnered warehouses.o Sales Operations: Reporting metrics of campaigns, centralizing subscriber lists and sales data on salesforce.com. • Web Development Project Management with onsite and offsite developers: o Define project features and scope.o Liaison for communicating technical specifications to development team from project requirements of internal marketing and executive teams.o Creation and execution of project budget.o Creation of video tutorials to train employees on how to use new online content management features.

Position Purpose: Maintain integrity company’s product metadata and assets in both our internal and distributor’s systems while also facilitating direct sales through Customer Relationship Management systems and Web Content Management.Outline of Specific Functions:• Business to Business Digital Operations: o Creation, maintenance and updating of product metadata, artwork and audio through internal systems, and our distributor's scheduling and digital delivery systems.• Content management of company and artist-specific eCommerce siteso Maintaining web content: Management of CD, DVD, MP3 and merchandise product descriptions, artwork, artist biographies and photos, audio previews and downloads. Budget and scheduling of editorial team, banner creation and management, coordination of sales promotions, free downloads, maintenance of video streaming content, and delivery of publicity assets for press contacts.o List Management and Email Marketing: Management of email list growth and segmentation for website subscribers. HTML email design and delivery to subscribers including online newsletters, contests and special offers for new releases and catalog. Coordination of direct mail content and subscriber list for annual holiday catalog delivered to over 100,000 people.

Concord Music Group

Asset Delivery: working with international business partner's digital delivery systems to provide artwork, metadata and audio ensuring that online and physical retailers receive products on time. o Weekly international newsletter: design and delivery to international business partners highlighting marketing points and digital tools for new releases and reissues. o Publicity Tools: Providing international teams with press, audio and video tools for marketing and sales campaigns across new releases and catalog.

· Answering phones and emails to resolve problems or questions from customers of company website. · Product management for internal order management system to keep warehouse information up to date.

Informing local print, radio and television media of Monterey Jazz Festival events and fundraisers. Working with media contacts on event details, tickets, backstage access and interviews.