Curate content to promote 20+ rotational and special edition beers for brewery. Design and execute social media strategies for Facebook (10K followers) and Instagram (39K followers), managing accounts and fostering community engagement. Produce high-quality product photography, develop marketing materials, and collaborate cross-functionally to ensure timely content. Communicate with brewers for accurate beer descriptions and assist with packaging duties, handling up to 20K beverages per run and coordinating label shipments.

Coordinated content creation and scheduling to align with marketing goals, managed community interactions. Analyzed KPIs to optimize performance, established relationships with influencers, assisted in copywriting and editing for email campaigns, conducted industry research.

Hosted a weekly 2-hour radio show. Curated music choices and planned topical conversations for weekly radio show. Responsible for following station and FCC guidelines, as well as taking proper care of sound equipment.

Attended virtual panels featuring professionals in a variety of industry specialties.