Songwriter/Marketing/Business Management
The Vantage
Austin, Texas
Write, produce, collaborate, create!___________The Vantage was an indie-pop band based in Austin, TX. I was personally responsible for managing the marketing aspect of the band, growing the brand on a national level through social media campaigns, advertising, sync licensing, exclusive premieres & digital on-sale placements. • Create and collaborate on songs, production, copy, visual content, and brand strategy• Successfully pitched and secured LinkedIn, MTV, and ABC Family sync placements• Wrote the music video treatment for the band’s song “Place In The Water”• Grew the band’s presence on social media by over 300% in under 1 year through targeted posts/ads, content strategy, and growth hacking• Utilized Google Adwords & Analytics to define advertising markets, demographics & keywords