A self-starter, extremely motivated and tenacious professional with years of experience, abilities and skills as an executive director, general manager and senior project director. Excellent knowledge of identifying and organizing company’s strategic event objectives and participating in new business development with bespoke marketing strategies. The proficiency to think critically and propose well thought problem solving solutions has been one of many qualities appreciated by most employers since it provided definite directions to achieve company growth and expansion into the regional markets. A virtual experienced enabler to streamline and deploy a comprehensive suite of pre-event digital marketing to complement event productions on a virtual or hybrid platform for business continuity. A seasoned leader and mentor with effective interpersonal skills in any matrix organizational management to facilitate collaborative teamwork with self-driven initiatives leading to accomplish company’s strategy objectives and beyond. Exceptionally capable to establish company’s events & projects budgets while negotiating the best contribution efforts from stakeholders to drive a flawless event execution, work scope and success by employing strategic planning directives and incorporating changes to the scope of works, schedules and costs.
Pro Audiovisual & Lighting Integration Association (Singapore)
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Executive Director And SecretariatPro Audiovisual & Lighting Integration Association (Singapore)Singapore
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Executive Director / SecretariatPro Audiovisual & Lighting Integration Association (Singapore) Jun 2018 - PresentNorth East, Singapore- Founder of Singapore’s very first Pro Audiovisual & Lighting Integration Association in 2018- Administered annual seminar programs, membership recruitments, and the secretariat management office - Built alliances with 12 other industry associations with the intention to bridge community networks and business opportunities for members- Worked closely with 4 government agencies to evaluate industry insights and business consultations to enable members to seek funding supports to upgrade their business and expand overseas presence- Established the first Online AV Conferencing Consortium to offer Business Continuity opportunity for SMEs during COVID-19 pandemic- Hosted industry meetings, webinars and business courses on VIRTUAL and Online platforms to ensure continuously engagement between the members, education institutions and trade alliances - Balanced multiple tasks with competing deadlines and highly visible deliverables while keeping focus on detail- Managed a group of 8 Council Members and over 60 Corporate Members
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General Manager Cum DirectorVision Xpertize Pte Ltd Jul 2012 - PresentSingapore, Singapore- Curated 4 unique events and activities with a host of digital marketing strategies and everything else in between to promote growth and profitability - Maintained business operational efficiency with proactive oversight and corrections- Mentored a team of sales and marketing executives to oversee the launch of Sports and Fitness exposition in 2014 and the FitXercise Competition in 2015- Improved branding and sponsorship opportunities that provided 25% new sources of revenue for the company for 3 years- Delivered business strategy and develop systems and procedures that improved the quality and efficiency of operations- Launched a new International Metalworking Philippines Expo in 2018 which bought above S$2.0 million sales revenue to the partnership project- Supervised, mentored and trained employees to develop their industry knowledge and selling skills - Formulated company’s annual project budgets & plans to encompass new marketing strategies for new projects- Negotiation of events acquisition and sales concurrently
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Senior Project DirectorInfocommasia Pte Ltd Jun 2006 - Aug 2011Singapore- Managed and tracked requirements, costs, schedule, risk and scope for all deliverables to ensure service level agreements and quality standards are met- Compiled and conducted an intensive SWOT (Strength, Weakness, Opportunity and Threat) analysis on the market and strength of the past events- Met with clients and research teams to coordinate and communicate project specifications and the timeline for each stage of the project- Identified and recommended themes, workshops & Seminar topics, sponsorship packages and special features to elevate the income value of the overall event by 25%- Managed multiple team projects simultaneously; maintained communication with project stakeholders at all levels internally and externally- Trained and motivated both sales and support team to achieve the overall objectives- Developed and concocted new marketing tools & strategies to attract foreign participants and their country trade offices to support the events yearly -
Director Project ManagementSingapore Exhibition Services Pte Ltd Jun 1993 - Jun 2006Singapore- Identified and resolved problem issues and concerns as efficiently and effectively as possible using critical thinking skills- Continuously identified and executed new opportunities for growth- Developed organizational recommendations to ensure the sustainability of results- Drove year-on-year sales target from both local & international sales teams- Identified and recommended conference themes, workshops & Seminar topics, sponsorship packages and special features to elevate the project’s overall income value by 15%- Actively canvassed for support and acknowledgement from local government agencies, trade associations and 14 trade commercial embassies- Collated and appraised post event’s statistics and information provided by services providers, visitors, sponsors and exhibitors- Managed Singapore’s largest F&B exposition & Broadcasting industry expositions which delivered over S$10 million sales revenue to the company
Jackson Yeoh Education Details
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Sociology & Economic -
Yishun Junior CollegeBusiness/Managerial Economics
Frequently Asked Questions about Jackson Yeoh
What company does Jackson Yeoh work for?
Jackson Yeoh works for Pro Audiovisual & Lighting Integration Association (Singapore)
What is Jackson Yeoh's role at the current company?
Jackson Yeoh's current role is Executive Director and Secretariat.
What schools did Jackson Yeoh attend?
Jackson Yeoh attended National University Of Singapore, Yishun Junior College.
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Jackson Yeoh
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Jackson Yeoh
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