Jack Spicer Email & Phone Number

Chicago, Illinois, United States (Remote)

Jack helps lead a team of writers and art directors servicing the Kellogg’s business. We create groundbreaking Omni-channel campaigns and retail activations for famous brands, including Cheez-It, Pringles, Town House, Pop-Tarts, Eggo, and others. Our team leverages virtually every platform to bring campaign ideas to life, including social media, brand and retailer websites, celebrity and influencer properties, in-store displays and digital engagement, connected pack content, retailtainment, and more. Jack is instrumental in representing Haygarth as a creative leader on Kellogg’s IAT (Inter-Agency Team). He regularly meets with other client agency partners to develop cohesive consumer experience plans across all channels in this challenging and exciting role.

Wilton, Ct

Jack helped manage a team of writers and art directors on the Godiva and HP (Hewlett Packard) businesses and regularly presented to high-level clients, including the CMO’s of both companies.For Godiva, our team played a crucial role in pitching and winning the business. Our launch campaign successfully transformed the brand from being perceived as outdated, pricy, and pretentious into one that’s modern and sophisticated while being approachable and accessible. On the HP account, we were responsible for servicing many divisions, categories, and businesses with an eclectic array of assignments. We helped launch the revolutionary, stylish HP Tango Printer and the edgy HP Omen brand of gaming PCs. We created all PC and Printer Global Creative Platforms (toolkits) informing countless creative executions worldwide. And we crafted all NPO (new product offering) source messaging and UX copy for the HP e-commerce and brand websites. We introduced HP’s first-ever global sustainability campaign, which entailed building a new website and leveraging HP’s massive LinkedIn network to get the word out with emotionally impactful social posts. Our team also handled the creative development and execution of concepts for industry-leading commercial print trade shows. These were fully immersive and engaging brand experiences that also required creating pre and post-event campaign-themed digital assets as well.

Greater New York City Area

Jack supervised a creative group on high-profile accounts, including KraftHeinz, Mondelēz, Ashley Furniture, and more.On Kraft-Heinz, we pitched the Classico Riserva brand of premium pasta sauces. The clients loved our idea so much, they not only awarded us the assignment, they insisted we execute it just as pitched. We created content for TV and digital including web banners and social media.Mondelēz challenged us to do something buzz-worthy for Dentyne Gum on National Coffee Day. So we branded Dentyne“The Unofficial Gum Of National Coffee Day” by helping coffee drinkers everywhere rid themselves of infamous coffee breath. We had “Coffee Chasers,” life-sized packs of Dentyne, surprise unsuspecting NYC coffee drinkers with a free pack of Dentyne in a series of wildly off-beat Facebook videos. We also ran a full-page manifesto in USA Today and took over USAToday.com with animated banners showcasing our “Coffee Chasers.”On Ashley Furniture, Jack’s team was responsible for creating a new brand campaign called “This Is Home,” which the company still embraces Today. The account also required the relentless creative development, management, and production of hundreds of TV spots a month, from evergreen brand campaigns to seasonal and holiday campaigns.

Wilton, Ct

Jack helped oversee the PepsiCo Shopper Marketing creative team responsible for developing both national retail brand campaigns and account (retailer) specific campaigns for Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Gatorade, Brisk, Lipton, Starbucks, and Aquafina. Each campaign and activation demanded the creative development of assets and content for communication tactics along the entire shopper journey including in-store displays and signage, connected pack, retailer and brand websites, retailer and brand social media channels, print, radio, and television.

Stamford, Ct

At WWE (World Wrestling Entertainment), Jack was the lead creative of the On-Air Promo department and was responsible for presenting creative work to WWE Chairman and CEO Vince McMahon. He managed a large team of producer/writer/editors supervising the creative development, production, and post-production of all on-air promotions (episodic spots, cold opens, character development packages) for all WWE programming and Pay-Per-View events, including legendary WrestleMania. Jack represented the Promo department when working with the Marketing, Creative Services, WWE.com, and Mobile departments on cross-platform brand campaigns to ensure a holistic viewer experience. And he was responsible for the creative development, presentation, production, and post-production of TV spots for WWE sponsors like Kmart, Slim Jim, and 7-Eleven. Jack regularly directed top WWE Talent, Superstars, and Divas for promo, TV commercial, and digital content shoots.

New York, Ny

After graduating college, Jack began his career as a Junior Copywriter at McCann-Erickson, New York. He quickly rose through the ranks, becoming the youngest VP Creative Director in the storied company's history. There, Jack had the opportunity to work on virtually all of McCann's most high-profile clients including, Ethan Allen, ExxonMobil, Gateway, Johnson&Johnson, Lowe's, Major League Baseball, Mastercard, Nikon, Reckitt, and Unilever, to name a few.

Bachelor Of Arts (B.A.), Communication And Media Studies

Thesis Film, Film/Cinema/Video Studies

High School Diploma