Art Director | Senior Designer
CurrentArt Director and Senior Designer: Takes sole responsibility for the position of Art Director and Senior Designer with focus on health education and emergency management. Provides designs for websites, training materials, social media campaign advertisements, and product design directed to professionals, teachers, and trainers. Highlights and achievements include:• Generated tremendous amounts of sales and interest by overseeing all artistic direction for ToucanEd’s visual communications.• Improved sales and conversion more than 100% by increasing customer retention with design and organization of the company business and shopping websites.• Created more than 3 dozen top selling product designs tailored for health education professionals and emergency management experts. • Produced professional design layouts for over 100 printed materials which included custom illustrations, charts/graphs, infographics, and icon design for training lessons, school curriculum, and marketing advertisements for a diverse clientele.• Attracted a large amount of commerce to the company by conceptualizing more than 200 e-mail marketing newsletter designs and written content, as well as providing numerous social media advertisement campaigns across all major platforms.
