Jack Tay Email and Phone Number

Lead device management portfolio, a key identified pillar for company's revenue ambition - with a focus on scaling growth through innovation and optimization. Key outcomes to-date include:1. Introduced the credit scoring solution for device portfolio, reducing device defaults by double-digit millions annually.2. Led cross-functional teams to implement a 4PL solution, enhancing device management efficiency and equipping the business for future scalability.3. Delivered successful iPhone launch, achieving 16% YoY growth thru right offers & process optimization.4. Spearheaded market-disrupting device campaigns (e.g., iPhone FOC 6-months Campaign, Device Year End Sales), boosting significant growth in device sales.5. Negotiated favorable vendor agreements, securing higher OEM funding and reducing costs to enhance product promotions.6. Led new business ventures, with ambition to win the market with new innovative offerings (such as connected devices like smart watches, AR/VR glasses, and accessories)7. Oversaw Fibre CPE portfolio, optimizing inventory control and ensuring cost advantage in competitive markets.

P&L owner responsible for driving postpaid subscriber growth through strategic product and market initiatives. Led the Postpaid team and achieved the following outcomes in 1 year:1. Accelerated postpaid subscriber growth by 48% through right product revamp exercises to key target segments.2. Launched “U Borneo” postpaid plan, disrupting the East Malaysia market, resulting in a 4x growth in regional penetration.3. Introduced new product offerings & boosting engagement with BTL products (e.g. customized Postpaid plan for suboptimal credit customers), contributing to >10% of incremental Postpaid growth every month.4. Expanded acquisition channels with out-of-the-box approach, such as introducing lite version of postpaid dealer tiers and alternate channels such as 7-Eleven.5. Revamped team structure, fostering productivity through leadership coaching and team culture development.

P&L owner for Solution & Experience vertical, led a team to grow 3 innovative consumer portfolios: Device Ownership Experience (device contract, leasing & financing), Value Added Solution (device insurance, trade-in, cyber security) & Content/Services. Introduced new 36-month device financing option in 2021: ⁃ Unique differentiator for Maxis with first mover advantage⁃ Key driver to exceed 2021 & 2022 revenue target⁃ Estimated double-digit millions yearly subsidy saving from this initiative⁃ Additional one-off single-digit millions saving thru partner negotiationLaunched the first device leasing solution in market in 2020: ⁃ Resolved a major continuity issue in device financing (a critical biz area with yearly value of triple-digit millions)Achieved the following result thru partner collaboration & negotiation in 2020 & 2021: ⁃ Doubled Solution portfolio profit (incremental double-digit millions value every year)⁃ Realized double-digit millions bottom line saving for a strategic project launch

Product owner for mobile device portfolio. Scope of work includes device ranging, device pricing, subsidy management, device ownership model and campaign launches.Launched multiple initiatives around device financing in FY2019: ⁃ Achieved a YoY 16% growth for device sales⁃ Lower subsidy spent by double-digit millions vs previous year

PIC for entry-level Postpaid acquisition and Fibre device management. Resolved CPE supply issue within 3 months after taking up the portfolio, enabling Maxis to win the market via Fibre Nation initiative and became the strong challenger brand among ISP.Introduced innovative “modular framework” for Fibre devices:⁃ First ISP to offer high-quality Mesh devices on financing⁃ Modular “LTE backup” approach helped Maxis to realize double-digit millions bottom line saving on device capex

Product Manager for Video On Demand (VOD) portfolio with the objective to drive new customers acquisition, active user and content consumption. Portfolio includes product roadmap, product pricing, content selection, platform development and set-top-box evolution.Additional responsibilities include 360 marketing (plan & launch ATL, BTL, digital marketing campaigns) and new eCommerce solution launch.Through well-defined market segmentation, go-to-market & content strategy, delivered key performance metrics as below in FY2017:⁃ Increased customer acquisition by 71%⁃ Increased active user base by 135%⁃ Increased VOD usage volume by 174%

Managed 5 of the top 15 accounts in KPMG Malaysia, including Khazanah and Petronas.Additional deliverables include:⁃ Launched the first project for the Firm to nurture Innovative culture⁃ Rolled out the first CRM tool nationwide and delivered training to all management team⁃ Contributed to the winning of 2 multi-million-ringgit tenders⁃ Provided market insights via expertise in multiple research tools (e.g. BMI, BoardEX)⁃ Drafted multiple client newsletters & internal announcements