Successfully lead new business development initiatives to drive overall company growth focused on the B2B sector. • Grew existing client base by 15% resulting in over $850,000 in net new annual revenue.• Leveraged LinkedIn Sales Navigator and HubSpot to successfully nurture lead generation and sales funnel management from initial touchpoint to contract negotiations to closed new business. • Utilized Semrush, Google Search Console and Ahrefs to gain strategic insights to inform and develop initial pitch strategy and formal proposal.

Independent freelance marketing, advertising and financial consultant serving small to medium-sized businesses and creative agencies.• Performed SWOT analysis and marketing and sales audits utilizing key business and industry metrics.• Provided research analysis, marketing & sales strategy and execution across various channels including digital, direct, outdoor, print and TV advertising. • Led RFP response analysis and contract negotiation to streamline vendor relationship and client operations. • Directed business development strategy for agencies pitching new business. • Oversaw project management activities for implementation of SaaS solutions to optimize business operations, sales and fulfillment. • Conducted financial analysis and annual budget planning for both B2B and B2C clients.

Co-founder and principal owner of holistic health and wellness studio. • Led brand discovery and strategy utilizing independent freelance contractors to develop brand standards manual and brand identity assets.• Piloted the omni-channel marketing launch strategy development and execution including eCommerce website, print collateral, social channels, influencers and strategic partnerships.• Conceptualized environmental branding opportunities and oversaw development and installation.• Integrated SaaS technologies for CRM, SEO, SEM, email marketing, social platforms.

Co-founder, principal owner and creative account director of an advertising and design agency specializing in brand development and digital activation, eCommerce development, SaaS integration, and omni-channel marketing strategy and execution. • Grew account base to over $2.5 million within four years of initial start-up with average client retention of seven years. • Responsible for client prospecting, retainment and management including omni-channel marketing strategy development, third-party vendor negotiations and campaign management ongoing KPI analysis. • Negotiated and finalized all client contracts and scopes-of-work with continued account and project management serving as the primary AOR point-of-contact. • Directed the UI/UX architecture, design, development, launch and ongoing management of brand and eCommerce websites including CMS integrations. • Led cross-functional teams in the development and execution of both digital and traditional advertising campaigns for a diverse group of direct clients and agencies. • Recruited and managed a team of freelance contractors to assist in scaling operations by adding talent when needed. • Digital and traditional media strategy/buying, packaging conceptualization, development and production, product research and sourcing, trade show production and brand ambassador recruitment and management. • Implemented SaaS solutions and led staff training to streamline client services, project management and time tracking activities to ensure successful delivery of projects on time and budget. • Developed strategies and managed execution of email marketing campaigns for medium and enterprise clients to include both manual and automated processes, A/B testing, in-depth analytical reporting and retargeting initiatives.

Successfully led the brand development, marketing strategy and product sales of a start-up homeland defense solutions company with year-over-year growth exceeding 500% leading to acquisition by an industry-leading competitor. • Recruited and directed a cross-functional team of external and internal partners to successfully develop and execute the brand launch and sales strategy across the top 50 municipalities in the United States.• Led the concepting, development and execution of an omni-channel marketing campaign consisting of brand website, sales collateral, direct mail, public relations, print advertising, search engine marketing and government registration compliance. • Achieved 57% market penetration in two-years with annual sales exceeding $17MM.