Most PE firms want to build a presence online but don't know how. They want to be visible on LinkedIn, they want to share their announcements with prospects, but they don't have any good idea of how to do that. If you find yourself wanting to do more marketing but are unsure what the best strategy and tactics are, let me help you. Connect with me here on LinkedIn to start the conversation.

Vista Point Advisors is a boutique sell-side investment bank focused on providing unconflicted advice to founder-led software & internet businesses in M&A and capital raise transactions. Our strategy is to partner with entrepreneurs of growing businesses whom are interested in understanding their options in the marketplace.

As Content Manager at ObservePoint, Jack is responsible for the creation and measurement of short- and long-form content pieces. A meticulous writer, Jack takes pride in content that reads well and performs well.

As Managing Editor at ObservePoint, Jack collaborates on and executes content strategy for educational resources and lead generation. He works with the campaign manager to discuss strategic campaign development, then oversees the process of content creation.While working in this role, Jack has been able to:- Coordinate 200% YoY growth in organic blog traffic- Develop marketing content that contributed 41% of marketing qualified leads in 2018 Q1- Make the business case to executives to redefine communications terminologyObservePoint empowers data-informed companies to trust their data and better serve their customers through the application of best practices in web tag auditing.Founded in 2007 by John Pestana and Rob Seolas, ObservePoint pioneered automated web and app analytics auditing. ObservePoint’s patented WebAssurance™ and AppAssurance™ technologies audit millions of pages and mobile apps every month to report data loss, inflation and leakage to web analytics managers and stakeholders of the world’s leading enterprise companies.ObservePoint’s Data Quality Assurance solution ensures that customer data is accurately collected, utilized, and safeguarded, giving your organization the confidence to make better decisions based on better data.

Jack Vawdrey joined the ObservePoint marketing team in August 2016. After taking leave of absence from the University of Southern California where he studied English literature, Jack began using his background as a former English major to proliferate valuable content in the field of data analytics validation.