Director Of Community
Brighton, United Kingdom
As the group’s Director of Community I am ultimately accountable for The Student Room website. Developing our social and community platforms and implementing effective strategies to enhance content and to increase UX across our web platforms and social media channels. I am responsible for leading our talented community management, editorial and volunteer teams, who help me to nurture and grow our student community, striving for audience acquisition, increased user engagement and improved membership retention. ✔ Led numerous site developments across navigation, mobile and new community products, which subsequently doubled our member base to 1.5 million, growing membership acquisition by 12% year on year.✔ Developed and delivered a new content strategy, overhauling the way we communicate with young people, growing Google referrals and audience to 6 million uniques per month – in particular, introducing an entirely new GCSE content section growing our younger audience. ✔ Manage The Student Room’s major content marketing campaigns including Results and Clearing which sees over 400,000 students use the site to get into uni. As well as those for key partnerships with the Government, charities and other clients.✔ Launched data product ‘University Connect’ immediately adopted by 5,000 students looking to make better informed HE decisions.