• Defined solid brand strategies, providing clients with clarity and delivering credible, stand-out brands and websites.• Created intelligent, typography-driven designs with strategic use of colour, space, composition, flow, and form.• Developed magnetic websites on Squarespace and Shopify, focusing on information architecture, user experience, and conversion rate optimisation. Results include conversion rates at triple industry averages, high returning customer rates, and millions of orders processed.• Utilised HTML, CSS, and custom code for optimal experiences across all devices.• Launched productised services and digital products for studio growth; and collaborated with clients to launch their own online courses, resulting in seven-figure sales.• Hired and mentored an assistant designer, and collaborated with a freelance writer for comprehensive brand and website services.• Designed products available in nationwide high-end retailers, including a Sunday Times best-selling book for DK, a renowned global publisher.• Delivered presentations with clear rationales to articulate design thinking.• Art directed and executed numerous photo and video shoots for compelling campaigns.• Produced brand asset libraries and guideline documents to empower clients to use their new brands confidently.• Managed client communications and project management with clear, effective processes.• Ran a streamlined business operation with meticulous bookkeeping, invoicing, contracts, and accounts management.• Handled print management for high-quality production.• Grew an engaged Instagram audience to 3,400+ followers and an email list to 550+ subscribers; implemented a Pinterest strategy achieving 1,000,000+ monthly views, driving significant traffic to the studio website.• Worked across diverse sectors, including creative, arts, lifestyle, wellbeing, food, and professional services, collaborating with clients worldwide to deliver stylish and substantive design solutions.

Jack Watkins is a British singer-songwriter-producer. A classically trained pianist with a passion for pop in all its forms, his dreamy fusion of acoustic instruments, electronic synths and soulful vocals creates blissful, other-worldly soundscapes. Rich with melody and meaning, his music explores themes of love, loss, self-acceptance and transformation.· Composed, performed and produced original music across various genres, demonstrating versatility and creativity.· Organised, produced, marketed and performed at self-hosted concerts and events, showcasing talent and engaging audiences with captivating live performances.· Combined real photography with AI-generated imagery to create compelling artwork, lyric videos and social media content.· Produced motion graphics and lyric videos to visually represent music, and increase engagement on digital platforms.· Successfully licensed music for popular TV shows such as Love Island UK and USA, expanding reach and audience.· Provided artistic development, songwriting, music production and creative direction for fellow artists, enhancing their projects and careers.· Designed and executed promotional campaigns for music releases and concerts, increasing visibility and audience engagement.· Created visually striking artwork for singles, albums, and promotional materials, ensuring cohesive branding.