Jackwayne Balancio Email & Phone Number

Mississauga, On, Ca

Toronto, Canada Area

-Lead, champion, develop and execute marketing and advertising strategies, initiatives, programs, processes and applications for all internet related activities and channels for Nutri-Lawn Inc, The Grout Medic Inc, and any new companies which we acquire -Manage, architect, develop and support web sites, support web servers, and digital marketing programs, campaigns and channels on a national and local basis for brand awareness to drive traffic, user engagement and sales on a corporate and franchisee local marketing level -Develop, monitor and optimize digital marketing targets, campaigns, budgets and performance analytics for corporate and individual franchise locations to maximize customer sales, satisfaction and retention -Develop and demonstrate business case logic and economic justification, tactics and project plans and performance reporting -Communicate, interface with, problem solve and support franchisees local marketing initiatives and advertising including SEO, SEM, mobile, social marketing, etc. in a time sensitive and customer service oriented fashion -Develop and generate web design, content, applications and solutions on all digital platforms and channels and interface with business operating systems, customer service and call centers -Negotiate marketing arrangements and contracts with digital marketing channels and service providers -Integrate traditional media marketing programs with digital marketing-Report Directly to Executive Chairman and CEO

-Lead, champion, develop and execute marketing and advertising strategies, initiatives, programs, processes and applications for all internet related activities and channels for Nutri-Lawn Inc, The Grout Medic Inc, and any new companies which we acquire -Manage, architect, develop and support web sites, support web servers, and digital marketing programs, campaigns and channels on a national and local basis for brand awareness to drive traffic, user engagement and sales on a corporate and franchisee local marketing level -Develop, monitor and optimize digital marketing targets, campaigns, budgets and performance analytics for corporate and individual franchise locations to maximize customer sales, satisfaction and retention -Develop and demonstrate business case logic and economic justification, tactics and project plans and performance reporting -Communicate, interface with, problem solve and support franchisees local marketing initiatives and advertising including SEO, SEM, mobile, social marketing, etc. in a time sensitive and customer service oriented fashion -Develop and generate web design, content, applications and solutions on all digital platforms and channels and interface with business operating systems, customer service and call centers -Negotiate marketing arrangements and contracts with digital marketing channels and service providers -Integrate traditional media marketing programs with digital marketing-Report Directly to Executive Chairman and CEO

-Manage, develop and produce websites, applications, networking infrastructures/etc...-Engage clienteles to discuss project requirements-Assist in marketing live events-Support in audio/video equipment for live shows

Under the theme "Young Lives at Play" MY Games is an annual event that offers young people, 10 to 13 years of age, a sport , art and educational experience that mirrors the excitement and spirit of the Olympic Games. Participants are motivated to set goals, take pride in their achievements and to live healthy lifestyles. MY Games annually offers the "Summer of Sport" program: 6 weeks of free training camps are offered to participants to try and learn new sporting skills. Each participant is enrolled in the The MY Active Success program to monitor and evaluate their weekly goals and successes. The culmination of the program comes to a close with the annual Mississauga Youth Games to be held each October. 250 young athletes will compete for medals in 6 sports: Athletics, Basketball, Cricket, Floor Hockey, Soccer and Volleyball.

-Lead, champion, develop and execute marketing and advertising strategies, initiatives, programs, processes and applications for all internet related activities and channels for Nutri-Lawn Inc, The Grout Medic Inc, and any new companies which we acquire -Manage, architect, develop and support web sites, support web servers, and digital marketing programs, campaigns and channels on a national and local basis for brand awareness to drive traffic, user engagement and sales on a corporate and franchisee local marketing level -Develop, monitor and optimize digital marketing targets, campaigns, budgets and performance analytics for corporate and individual franchise locations to maximize customer sales, satisfaction and retention -Develop and demonstrate business case logic and economic justification, tactics and project plans and performance reporting -Communicate, interface with, problem solve and support franchisees local marketing initiatives and advertising including SEO, SEM, mobile, social marketing, etc. in a time sensitive and customer service oriented fashion -Develop and generate web design, content, applications and solutions on all digital platforms and channels and interface with business operating systems, customer service and call centers -Negotiate marketing arrangements and contracts with digital marketing channels and service providers -Integrate traditional media marketing programs with digital marketing-Report Directly to Executive Chairman and CEO

-Lead a team of 8 individuals consisting of 6 producers, 1 intranet specialist and 1 graphic designer. Based on project needs, I've also lead outsourced contractors with various skill sets-Manage and administer over 150+ ongoing change request on a daily basis while working on high profile projects-Engage in high profile projects ranging from new market entries, full scale enrollment transaction journeys, mobile websites, and email campaigns-Be a champion for the Digital Team in dealing with internal clients and other functional teams with whom we interact.-Responsible for providing respective LOB’s with business drivers (business case info) and detailed recommendations to improve site traffic and drive sales.-Responsible for ensuring web producers are following processes -Drive the digital production team to ensure that requests are being progressed effectively and with quality -Mentor level 1 and 2 web producers -Be a digital team prime for a cross functional team project to conduct project assessment (identify needs of the project from an OLM perspective) and set recommendation for participation-Participate as a Lead SME for the digital team identifying and managing resources handling requirements and process definition.-Be a team lead for the other producers and support the online manager in some managerial tasks.-Lead digital team in conducting root cause analysis, problem triage and set/action a plan to resolve web issues and handle communications back to the LOB.-Lead team meetings for the production team-Act as the backup for the Digital Team Senior Production Manager

-Production and consultation of business requirement-Engagement with small to large projects some consisting of 100k+ budget-Consultation and implementation of Search Engine Optimization and Search Engine Marketing-Tracking of web performance with the use of Google, Yahoo, MSN Analytics and Web Trends-Creation of dynamic/static - web - content/applications with the utilization of .Net 2.0/3.5, AJAX, HTML, CSS, JavaScript, SQL, C#, VB, InfoPath-Lead representative in projects/requests based on regions across Canada, USA, and UK (Intranet, internet, and marketing initiatives)-QA Testing with Mercury UAT, Target Process UAT, HP Quality Center, Agile Process UAT-Usability, Web UI consultation and creation (SharePoint layouts, masterpages, UI for landing pages)-Creation and administration of OLM Change Request Forms which is used as a central repository of requests and communications device-Delegate CRFs to other producers while providing requirement scope and timeline-Assist clients with technical support issues as a subject expert in many areas (ie. Usability, WEB UI, QA, Analytics, SEO/SEM, Marketing, Programming, and System Administration)-Handling conflict and co-ordination of individuals from various functional teams and stakeholders-Awarded as Employee of the month for April 2008 for "consistently demonstrating enthusiasm, completing projects with a sense of urgency and taking initiative to tackle new challenges"

-Consultation with CEO on creation of call center/consumer nexus website (dev.adaroo.com).-Created dynamic web pages for 5 mortgage websites (mortgagelenders101.net, refinancing101.net, 123refinanced.net, refinanced123.net, and mortgagrefinance101.com), 4 automotive websites (autofinancing123.com, automobilefinance101.com, carloan123.net, autoloan123.net) and main company business website adaroo.com. -Consultation with SEO in regards to form validation and creation of automotive and mortgage websites.-Worked on ALSI lead requirements with other programmers.-Installation of computer hardware, programs and equipment.

-Consultation with Information Technology department on website requirements and usage for new Intranet, Call Centre and Knowledge Base websites-Created several mock-up templates for new Intranet web site with Adobe Photoshop CS2-Designed and integrated rollout menus created with Macromedia Fireworks, into HTML pages and later converted to PHP pages-Used DHTML and CSS to enhance navigation and design-Integrated JavaScript into PHP pages for added functionality-Used Microsoft SQL Server 2000 for new Intranet, Call Centre and Knowledge Base website -Translated business requirements with PHP5 Programming language-Web sites were created under Windows XP Professional environment-Assisted in software, hardware, and desktop support